TITLE: 15 minute of fame BRAND: AOL MEDIA: Television COUNTRY: USA AGENCY: Not sure yet. Will update later. TAGLINE: "Fifteen minutes can seem like a lifetime. Catch up with your favorite flashes in the pan on AOL News."
Clever use of current event! However, I was so into the comic part of the advertising. I didn't even realize what they advertised.
I love this media placement!!! It is so original and cute! However, I am just wondering how many cars they do have in the city. There are so many cars and I doubt people would actually spot them.
By Kevin Allison in San Francisco updated 6:10 a.m. CT, Fri., Nov. 30, 2007
Facebook, the online social networking website, on Thursday moved to placate users concerned about the threats to privacy posed by its new "Beacon" advertising system.
The move comes a week after MoveOn.org, the non-profit public policy advocacy group, joined a growing chorus of critics of the new service, which alerts users' networks of online "friends" about things they buy on other websites.
Friends of a Facebook user who buys a book on Amazon.com, for example, may see a message about the purchase when they log onto Facebook.
Facebook argues that Beacon offers multiple opportunities for users to decline to publish messages sent from partner websites. But some online shoppers complain that these warnings are not always given, or that they are easy to miss.
Facebook said on Thursday that it had made changes to the way users approve Beacon messages before they are published.
Facebook said the changes mean that, from now on, "no stories will be published without users proactively consenting."
Previously, Beacon stories would publish automatically unless a user said "no" to a publication request within a certain amount of time. Now users will now be asked to explicitly authorise the publication of each Beacone message, according to Facebook.
Facebook stopped short of offering a way for users to opt out of the service altogether - a move that is likely to disappoint some critics, including MoveOn.org, which has called on Facebook to "add a way for users to permanently say no" to Beacon. (Read full story here...)
Mystery Movie Teaser Has Gamers Seeking Alternate Reality
By Joshua Zumbrun Washington Post Staff Writer Thursday, July 26, 2007; Page C01
We're watching a movie trailer: A party full of young, sexy Manhattanites is suddenly disrupted by a massive explosion. The revelers run into the street as someone yells: "I saw it, it's alive, it's huge" -- and the disembodied head of the Statue of Liberty comes flying down the street.
The trailer reveals it's for a 2008 Paramount film from wunderkind producer J.J. Abrams ("Felicity," "Alias," "Lost"), and virtually no other details, so we're left wondering: What's the name of the movie? Who's the villain? What freedom-hating beast(s) -- HulkGodzillaKong? the Cthulhu? Taliban evildoers? -- would decapitate Lady Liberty? (Read the Full Story Here)
TITLE: Lego Tagline: “Everything you do affects your chilfren. Stop smoking with Nicorette.” BRAND: PSA for nicorette MEDIA: Print COUNTRY: Austria AGENCY: Draftfcb Kobza, Wien
TITLE: Hairy Tale BRAND: Asience Shampoo MEDIA: Television COUNTRY: Japan AGENCY: Hakuhodo Inc., Tokyo Award: London International Awards Television/Cinema GOLD Winners
Great animation with very good choice of background music. The spot expresses the traditions and culture Asience Shampoo tries to present.
TITLE: Creation of the list BRAND: Bouygues Telecom MEDIA: Television COUNTRY: France AGENCY: DDB PARIS
Pretty cool creativity to show how many people does this person have on his cell phone since he has Bouygues Telecom's free unlimited calls. It also has the twist of two people whose name started with Z to make fun of themselves.
TITLE: Evolution BRAND: Dove Self-Esteem Fund MEDIA: Television COUNTRY: Canada AGENCY: Ogilvy & Mather, Toronto
This commercial spot has received numerous success with its publicity on the internet, talk show and now also awards. The London International Award has just awarded this spot for Television/Cinema Grand Prize. It also won Cannes Lion International Award Grand Prize earlier this year as well.
The social network unveils a system to use members to promote products through the site's news-feed feature.
By Jessica Guynn, Los Angeles Times Staff Writer November 7, 2007
SAN FRANCISCO -- Facebook Inc. wants to turn the members of its popular online hangout into champions of the brands that advertise there.
Trying to mine its commercial potential, the social networking site Tuesday unveiled an advertising strategy that piggybacks on one of its most powerful features: the news feed, which shows users a streaming list of what their friends are doing.
Facebook hopes the news feed also will help users promote its advertisers.
To do so, the company plans to follow users when they visit its partners' websites. For example, Facebook users who add a movie to their rental queue on Blockbuster.com will see a message asking whether they want to tell their friends.
Users also can notify their online pals if they list items on EBay or buy movie tickets through Fandango. For an unspecified fee, advertisers can attach targeted messages to these news alerts.
The method might seem creepy to some people. But if done right, analysts said, it could make ads more relevant than ever on social networks, where young Internet users broadcast their every move.
"This could potentially be game-changing for online advertising," said Debra Aho Williamson, an analyst with research firm EMarketer Inc.
Facebook promoted its strategy to Madison Avenue on Tuesday with big-name partners such as Coca-Cola Co., Sony Pictures and Verizon Wireless. The company is trying to boost its advertising revenue and prove its worth to investors.
Expectations rose last month when Microsoft Corp., the world's largest software maker, agreed to buy a small stake in Facebook for $240 million. The deal valued Facebook at $15 billion, turning up the pressure on the Palo Alto-based company to better engage major advertisers.
Facebook, founded in a Harvard University dorm room in 2004, is expected to generate $150 million in revenue this year.
MySpace, the No. 1 social networking site, with 110 million users, on Monday showcased a new targeted advertising system that lets advertisers deliver banner ads based on data from users' profiles, the groups they join and the messages they post for their friends. It also launched a service that makes it easier for small businesses to advertise on the site.
Social networking sites have amassed a wealth of data about users and their friends, who voluntarily disclose a lot of information through what they put on their profile pages and do on the site. Those finely detailed insights into users' demographics and online behavior -- who they are, what they like and how they interact -- could be a boon for advertisers, who are expected to almost triple their online spending to $3.6 billion worldwide by 2011, according to EMarketer.
Facebook is attempting to move beyond targeting to harnessing the power of word of mouth among a circle of friends, Williamson said.
"This is not just banner ads flashing on top of Web pages," she said. "This is tapping into the way people interact with each other."
That's a big selling point with advertisers.
"The most valuable marketing asset is a trusted referral by a friend," said Dwight Caines, executive vice president of worldwide digital marketing strategy for Columbia TriStar Motion Picture Group. "We live and die by customer word of mouth."
Facebook is letting marketers create profile pages and invite fans of their products to become their online friends -- something MySpace has done for years. But when people declare themselves fans of a particular product, Facebook will alert all their friends on the site.
The increasingly precise way marketers are aiming ads at users has raised some hackles. Jon Leibowitz, a member of the Federal Trade Commission, last week expressed concern about threats posed to consumer privacy by so-called behavioral targeting. Facebook says it plans to let users decide whether they want to alert friends about the brands and the bands they like.
The success of Facebook's advertising scheme will depend on what its 52 million users -- who use the site to stay in touch with friends and virtually "poke" one another -- think of it, Williamson said.
"I don't think I am going to poke Coca-Cola or extol the virtues of products directly," said Alex Dempsey, a 23-year-old programmer who uses Facebook every day. He said he would have liked to have alerted his 250 Facebook friends recently when he bought plane tickets to visit his girlfriend in France. And he's all for ads becoming more relevant to his interests.
"The other day I heard one of those 'Congratulations, you have just won a free iPhone' ads on Facebook and it really pissed me off," Dempsey said. "If they keep doing that I think they are going to shoot themselves in the foot."
As part of its new advertising system, Facebook also can target ads to people who share certain interests, educational background or location. No personally identifiable information will be shared with advertisers, Facebook said.
It did not say how much it would charge marketers for these services. (Article from Los Angeles Times)
NEW YORK WPP Group's MindShare is pairing its biggest clients, Sprint and Unilever, in a multiplatform branded-content project designed to give women a forum to discuss various issues relating to motherhood while simultaneously promoting client products.The agency said this marks the first time it has brought together two companies in a single branded-entertainment venture, although its creator, David Lang, managing director of MindShare Entertainment, said he has other projects in development that also involve more than one client. In the case of Sprint and Unilever, the collaboration was possible because the brands don't compete, but share the same challenge of engaging an active and often harried consumer base of young mothers."While their products and services are on opposite ends of the spectrum, both brands share a keen understanding of mom's life and offer solutions to help her stay connected and look her best," Lang said.The project is a Web-based series called "In the Motherhood," starring The King of Queens actress Leah Remini. The new show will be directed by Peter Lauer, whose credits include Malcolm in the Middle and Arrested Development. It debuts today on MSN and runs through June. Initial plans call for the production of five five-minute episodes, with the possibility of "second season" to follow, said Lang.There's also a user-generated component. A Web site invites real-life moms to submit their own stories, which garner votes, with the winners' tales used as the basis for future episodes of the series. The inthemotherhood.com site is hosted by MSN and offers blogging, chat forums, games and other activities.The site is one part of an integrated marketing program jointly sponsored by the two clients, who are 50-50 partners on the project, said Lang. The Webisodes also can be viewed on suave.com and the Sprint TV mobile platform. The series also will be promoted on The Ellen DeGeneres Show, which will feature clips from the Webisodes over a 10-week period starting this week. As part of a broader agreement, DeGeneres will prompt viewers to submit their stories and will feature Remini on her program to talk about the project."With 'In the Motherhood' we want to give moms a real community where they can not only share in the trials and tribulations and joys of being mothers but also just make them smile and hopefully laugh at the everyday truths of their lives," said Sarah Jensen, director, Unilever Hair Care, in a statement. "Plus, we're capturing her attention where she is—online at MSN, while watching one of her favorite TV shows, and even on the go via her Sprint phone.""Sprint has the powerful products and services to manage and enhance the continuously mobile lives of mothers," said Anita Newton, vp, marketing at Sprint. "'In the Motherhood' is a great campaign because it complements what Sprint and Suave can offer women in a forum that celebrates their mutual experiences in a fun and interactive way." (Content Unites Sprint, Unilever April 18, 2007 By Steve McClellan )
By STUART ELLIOTT Published: October 31, 2007 THE idea that you do not have to be a professional to create a good commercial is becoming widespread, in a trend known as consumer-generated content. Leave it to Apple to — paraphrasing the company’s old slogan a bit — think differently.
A television commercial for the new iPod Touch from Apple, which began running on Sunday, was created by the longtime Apple agency TBWA/Chiat/Day. But it is based on a commercial that an 18-year-old student in Britain — an Apple devotee named Nick Haley, who says he got his first Macintosh when he was 3 — created on his own one day last month. His spot offers a fast-paced tour of the abilities of the iPod Touch, set to a song titled “Music Is My Hot, Hot Sex” by a Brazilian band, CSS. Mr. Haley said he had been inspired to make the commercial by a lyric in the song, “My music is where I’d like you to touch.” He based the visual elements on video clips about the iPod Touch and other new products, he said, which can be seen on the Apple Web site (apple.com). He uploaded his commercial to YouTube, where it received four stars out of a possible five and comments that ranged from “That’s awesome,” followed by 16 exclamation points, to “Makes me want to buy one and hack it.” • Late last week, Mr. Haley’s spot had been viewed 2,131 times on youtube.com. Among the viewers, Apple executives said, were marketing employees at Apple in Cupertino, Calif., who asked staff members on the Apple account at TBWA/Chiat/Day to get in touch with Mr. Haley about producing a professional version of the commercial (which, truth be told, had the same look and feel as many of Apple’s other ads). “I was sitting on the bus and I got this e-mail on my phone,” Mr. Haley, a native of Warwick, England, said in an interview last week from the University of Leeds, where he is a “fresher,” or first-year student. The message said, “‘We represent Apple and we’ve seen what you have produced and we’d like a chat with you,’” Mr. Haley recalled, adding: “This seemed ridiculous and far-fetched. My initial reaction was, someone wanted to steal it.” He was soon persuaded that the message was real and traveled to Los Angeles in October, in his first visit to the United States, to work on a broadcast-ready version of his spot with creative executives at TBWA/Chiat/Day, part of the TBWA Worldwide division of the Omnicom Group. Consumers creating commercials “is part of this brave new world we live in,” said Lee Clow, chairman and chief creative officer at TBWA Worldwide, based in the Los Angeles neighborhood of Playa del Rey. “It’s an exciting new format for brands to communicate with their audiences,” Mr. Clow said. “People’s relationship with a brand is becoming a dialogue, not a monologue.” The commercial based on Mr. Haley’s spot was seen on football games Sunday afternoon and on shows that night, including “Desperate Housewives” and Game 4 of the World Series. It is also to be shown in Europe and Japan. Apple paid for Mr. Haley’s expenses while he stayed in Los Angeles, said an Apple spokesman, Steve Dowling, and also “compensated him like any creative professional, for his idea and his contributions to the creative process.” Although Mr. Dowling declined to say how much Mr. Haley had been paid, he said the company would also be “making a significant financial contribution toward his education at Leeds” and — at Mr. Haley’s request — giving him Apple products like a MacBook Pro laptop. YouTube visitors have flocked to watch Mr. Haley’s original spot (youtube.com/watch?v=KKQUZPqDZb0) since the professional version began running on TV. As of yesterday, viewings had grown to more than 490,000. As for how faithful the professional spot is to Mr. Haley’s amateur version, Mr. Clow said, “we didn’t mess with his content” because “it has a charm to it, a youthful fun.” • The changes include more polished editing and filming the new version in high definition. “My input was totally respected,” Mr. Haley said, adding that he considered the agency’s commercial “pretty similar” to the original. The experience of working with the agency executives was “overwhelming, surreal and fantastic, all in one,” said Mr. Haley, who is studying politics at Leeds. “This is my first taste” of advertising, he added, but offered a thoughtful response when asked what it means if consumers like him are willing to make commercials. “That’s the whole point of advertising; it needs to get to the user,” Mr. Haley said. “If you get the user to make the ads, who better?” As heartily as Mr. Clow endorsed the concept of user-generated content, he suggested that turnabout is fair play. At TBWA, “we’re producing films we put on YouTube that we make in a day and a half in the parking lot,” he said, laughing.
曾任韓國文化部長，現任JoongAng Ibo顧問O Young Lee 表示，現在是使用者創作內容，消費者參與的時代，傳統媒體逐漸崩解，廣告也將結束，未來五年會出現新的局面，電視廣告15%會由使用者創作，25%的廣告會在電腦中觀看，口碑行銷會越來越受重視。
O Young Lee強調，今年八月美國寶僑P&G為旗下的衛生紙Charmin做行銷時，花了行銷費用在時代廣場及百老匯附近搭建20間廁所，讓消費者親自體驗P&G衛生紙的品質。O Young Lee表示，傳統的電視廣告是幫助消費者探索品牌，而現在P&G希望讓消費者直接體驗品牌。透過體驗行銷，到目前為止，寶僑Charmin衛生紙已有42.5萬人體驗過，雖然比電視廣告所接觸消費者的人數少，但是透過這些體驗過的人所製作的內容，一個月有2000萬人上網談論這個品牌。
The Future of Advertising:New Clints, New Media, New Consumer一書的作者，也是前廣告時代Adertising Age發行人Joe Cappo則表示，從這兩年新聞媒體的標題中可看到幾項變化：美國傳統媒體的廣告量在下降、成長最快的媒體是促進購買的購買者行銷Shopper Marketing、Google在銷售無線電視台的廣告、大啤酒廠商刪除了電視廣告預算銷售卻有增無減。
Spin The Hair Product Bottle By Amy Corr, Monday, October 29, 2007
Redken put a twist on the game Spin the Bottle in support of its Urban Experiment line of hair products.
Six trendy people, whose hairstyles give each an uninhibited look, greet visitors on the UrbanExperiment.com home page. Visitors spin a hair product bottle; after it lands on one of the trendy folks, users are brought to a new page that suggests a daring act to be committed, playing off the campaign's "Dare to Experiment" theme. Each dare coincides with a different Urban Experiment styling product.
Some dares are attainable, such as "give a lottery ticket to a stranger," "paint a mural on your wall," "try on something you could never afford" and "throw a ouija party."
"Read a dictionary on the train" and "hop the next flight out of here" are other possibilities, but I'm not lugging a backbreaking book on the train -- and I'm only hopping on that flight if my paycheck remains unaffected.
Visitors can read actual testimonials from people who didn't necessarily use the Redken products, but completed a dare. There's also an email section to challenge a friend to a dare.
Digital Pulp created the site that targets a hip, high-fashion demographic in an edgy, fashion-forward style.
The four product offerings -- velvet gelatine, enamel gel, grit wax and nylon clay -- are described by their ingredients, style, texture and fragrance.
Each product is also defined like a dictionary definition, where pronunciation and definition is given.
Nylon Clay, for example, "spins hair into twisted twines with subdued luster. Weave and spin through damp hair for twisted twines," says the definition.
The company also partnered with email newsletter Flavorpill to create a reality Webisode series called "Out of Town."
The Webisodes star contest-winning urbanites as they seek out art and cultural experiences in rural America. The first episode features two New York City girls experiencing small-town life in Kutztown, Pa. Think "The Simple Life" with non-celebs.
Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at amyc@mediapost.com.
I never knew Thailand has so many great and funny commercials!!! They always have something unexpected to happen!! This is another commercial from Thailand Yellow Page Watch it from Youtube
Recently I was reading this article "[ microsoft / WLM ] im 一下，真能做善事？ ." Basically the article was discussing about the new social initiative Microsoft started (I'm MAKING A DIFFERENCE ). If you put on logo of your choice of organization in front of your name, you give money every time you chat with friends. The article argues that you have to be Windows Live Messanger 8.1 user to have that feature and if you don't have that version (Windows NY, 2000, or below), you can't read the friend list screen. You have to use Windows XP or VISTA. Therefore, Microsoft probably makes more money than any of the non-profit organiztions it sponsored.
It is true. Although I don't like Microsoft that much (I want my MAC!!!!!), I like Bill Gate. He donate tons of money to numerous organizations to help social cause or medical research every year. It might be Microsoft's new marketing strategy, but I have nothing to lose.
However, the "social cause marketing" has been using by many organizations. For examples, you see a lot of back to school sales by Wal-Mart or Target every fall. They promise to give back the money to the local schools if you buy specific products. Or you see a lot of different products that would donate their partial profit to non-profit organizations, such as Gap's new initiative
. It helps the AIDS in Africa and it is part of the Product Red Campaign . The entire campaign is extremely success with numerous celebrities endorsement. Or the most advertised social cause is breast cancer. Have you noticed one month of year, there are many products became pink? Pink M&M chocolate, pink T-shirt, pink credit card, pink pen...etc. Everything you can think of become pink during Breast Cancer Awareness month. Social cause? Or just marketing strategy?
Why coporations and marketers like social cause marketing?
1. They get better result in sales
2. They have better brand image relate to social cause
3. They feel good about themselves
4. They get good tax break
5. It's easier to get celebreties endorsement
Why consumers like social related products?
1. It makes them feel good about themeslves 2. Most people don't like to donate. They want to get something in return
3. They feel they became something bigger than themselves
4. It might become a new fasion and you want to be part of it
So let's go back to back to school sales. Who win? The consumers? Probably not. We shop anyway and sometimes we might shop more because we feel it is for a good cause. Then the schools? Well..... as you know, government give less and less money for the schools because they have less and less money. Therefore, the schools have to partner with corporation to have resources they need. The companies get more sales and they give little back to the schools. Then the companies get good tax break because of their "social cause" and the government receives less money in tax. Finally, the government gives less to the school. Got it? It is a bad cycle.
How about the pink products? For example, has the pink note during Breast Cancer Awarness Month for more money. However, it probably costs about the same price to produce it and I doubt non-profit organization they support gain as much as the company's profit. And don't forget about the upper limit. Many companies set upper limit for the donation in very very small print on the ad. Most people can't even see them. In additions, many cosmetics companies claim to be the supporters for breast cancer. However, the scary truth is most companies use chemicals that proven to be associations with breast cancer or the companies wouldn't sign the agreement of safe chemical for breast cancer. Companies such as Estée Lauder, Revlon, Avon and MaryKay are examples. (source: think before you pink ). In my opinion, breast cancer awareness became a brand itself and it is over marketed. It is easier to sell because it is related to sex and people are aware of it. Lung cancer kills more women every year than breast cancer but you don't see products support that.
So what's the advice? Although buying products that support social cause is good, please be a smart buyer and don't trap into marketers' strategy. The simple way to do it: JUST DONATE TO THE ORGANIZATIONS OF TRUST. Of course I know most poeple want to get something out of it. Then research before you purchase. Make sure there's no or high upper limit for their donation. And make sure the company is fully devoted to the cause. Another suggestion is buying products that aren't over advertised and/or support a less marketed cause.
1st Quarter 1. Bud Light- Faceoff: 有那種出奇不意的好笑 2. Doritos- Crash: 有點像電影亂演的感覺，不太懂* 3. Blockbuster- Mouse: 這個我前面重看了好幾遍，老鼠發出的聲音實在太好笑了！ 4. Sierra Mist- Combover: 有點無理頭的好笑 5. Salesgenie.com- Sales Guy: 沒評語 6. Sierra Mist- Karate: 又呈現Sierra Mist一股的幽默，Ryan Seacrest可以去當搞笑演員了！ 7. Toyota- Tunra: 勇氣可加 8. FedEx- Moon Office: 有點小難笑* 9. Bud Light- Wedding: 超好笑！也看了好幾次，最好笑的是神父(拍賣會場主持人?)說 "Do I hear I do? Do I hear I do?" "ahh…I..I do" "Julie, do you take thisperson as your husband? Do I hear I do? Do I hear I do? "ah..I….d.o.." 10. Snickers- Mechanic: cheesy 11. Schick- Qattro: 不知道他到底是要搞笑還是什麼的 12. Chevrolet- Singers: 歌連得不錯，不過沒什麼讓人一看再看的感覺
2nd Quarter * 1. Bud Light- Classroom: 我超喜歡的! Super funny! 而且是那種會心一笑 2. GoDaddy.com: Marketing: 沒什麼感覺，其實有點覺得比之前的差，因為那個吸引人的「笑」果沒了 3. Coke- Love: 他可以再沒創意一點阿！這麼說的原因不是因為不喜歡這支廣告，我覺得這支廣告真正傳達到"Coke Side of Like" which is their tagline. However,早在一百年前就看過這支廣告了！不能換新的嗎？ 4. Budweiser- Dalmatian: 還蠻可愛的！有Budweiser的風格，小有創意 5. Garmin- Map Monster: 有點cheesy 6. Careerbuilder- Jungle: 還不賴，但是還是比較喜歡之前monkey系列 7. Doritos- Cashier: 這可是我學姊的作品喔！先恭喜他！而且我也覺得還不錯，挺有笑點的 8. Chevrolet- Car Wash (Chevy College Ad Challenge Winner): *sigh* 想當初如果努力一點的話也有機會上，我有報名但是應該做太爛了！還蠻喜歡這支的，廣告內容很配合tagline "Can't keep the men off it" 9. Bud Light- Slap: 又是一個有點白痴加cheesy的廣告，不太喜歡 * 10. AHA- Heart: 還不錯，還蠻有質感的，也有笑點，我很喜歡這種擬人化的創意 * 11. GM- Robot: 又是一個還蠻有質感的廣告，我很喜歡到最後的那句 "It got every in GM obsess with quality" 真的表示他們對他們產品品質的重視。It also reflects the entire ad. 12. Coke- Black History: 不錯，雖然沒有superbowl一般的味道，不過更凸顯他異於常態的表現，但是應該後面再加個他的slogan "Coke Side of Life"比較好
3rd Quarter 1. Sprite- Broadband: 非常有Superbowl ad的風格，還不錯，在嚴肅中搞笑 * 2. Frito Lay- Fans: I love it! 讓我想起去年多芬的Self-esteem 廣告，也是有脫穎而出的感覺。Frito Lay用Product placement的方法敘述他的superbowl故事，提起兩隊都是在很久以前有打進Superbowl的，Fan應該會很感同身受吧！ 3. Coke- Rebirth: Again, old commercial. I like this one a lot, though. The transition line," I wonder what I haven't done!" Very cute! 4. E-Trade- Robbery: "Tired of bank robbing you?" 很有sarcastic的幽默! 5. Coke-Assembly Line: Again, OLD OLD OLD!!!! 不過還不錯啦！自從Coke有了新的slogan "Coke Side of Life" by 新簽的advertising agency Wieden+Kennedy 之後，廣告就做的不錯 6.Bud Light- Gorillas: Very superbowl & Bud Light style. Gorillas的眼神好好笑 7. Revlon: Sheryl Crow: I think this is the first time I've seen Superbowl adfeaturing women product. 還是用Country singer! 蠻特別的 * 8. Careerbuilder- Battle: 這支就很喜歡，超好笑，更喜歡他們的服裝設計！哈！ 9. Taco Bell- Lions: 小白痴，今年Superbowl幹麻那麼多動物阿！ 10. Van Heusen- Wardrobe: 我喜歡他倒敘的方法 11. Toyota- Turdra Ramp: Again, 技術勇氣可加 12. Emerald Nuts- Office: 不知道為什麼要找Robert Goulet來演, cuz he was in Broadway "Happy Time?"
4th Quarter * 1. T-Mobile- My Favs: I like it a lot! Especially the contract between Dwyane Wade and Charles Barkley. Barkley還蠻會演的嘛 * 2. FedEx- Ground: I love this commercial! 我最喜歡這種玩文字的創意 "You can't judge people by their names" "Harry" "Eileen" "Joy" "Bob" LOL.. 3. Nationwide- K-Fed: 只有四個字: 什麼鬼阿 4. Bud Light- Hitchhiker: 有笑到，最棒的Twist應該是最後一幕拿斧頭的在complain 5. Budweiser- Crabs: 還蠻King的啦 "King of Beer" 6. Prudential- Retirement: 一直都很不錯、很有質感，但是到最後有一種cheesy的感覺，應該可以最更棒的聯想，今年的Superbowl這類型的廣告好像也不少 7. Honda- CR-V: 還不錯，最喜歡的是車子也在跳舞 8. HP: Choppers: graphic做得還不錯 9. IZOD- Vacation: I like the transition between snow and beach 10. Budweiser- Strategy: 不太懂 * 11. E-Trader- Finger: I like it! 很有創意，而且很寫實，我也很喜歡這個的audio.Add more flavor into it! 12. CareerBuilder- Interview: 蠻好笑的，相信很多上班族感同身受
