2/27/2007

CAF Panelist

CBD Marketing (Marketing, Branding)
BBDO
Adcomm Group (Marketing)
Corbett Accel (Healthcare marketing)
Frankel (Brand marketing)
TPN (Promotion)
Robert Brandt & Associate (Integrated, PR)
Marketing Werks (Event Marketing)
Relay Worldwide (Event Marketing)
Slack Brashinger (Integrated)
Jacobs & Clevenger (Marketing)
Dorn (Marketing)
Ambrosi
Greenhouse Communications
Flydesign (Design)
Gizmo Design (Design)

General
NIKE
USA Today
Hearst Corporate
Discovery Channel
Newsweek (MSNBC)

2/26/2007

CAF Sponsor & Tour Hosts

Advertising Agency
Arc Worldwide
Carat USA (Interactive television & internet)
Chicago Creative Partnership
Cramer-Krasselt
DDB
Digitas (Interactive)
Element 79
Energy BBDO
Euro RSCG
Leo Burnett
Mediaedge: cia
Blue Chip Marketing & Communication (Marketing)
Draft FCB (Marketing)
Meredith Corporation (Marketing & Media)
MindShare (Media)
Ogilvy & Mather (Advertising, marketing, and PR)
OMD (Media)
Schawk (Marketing)
Starcom (Media)
Burrell
JWT
Laughlin/Constable

Design
i4design
Chicago Portfolio School

Print
Chicago Tribune

General Company
AOL
ESPN Customer Marketing & Sales
Kraft
McDonald's Corporation
Yahoo

Headhunter
Paladin
The Creative Group

SuperBowl Ad

1st Quarter
1. Bud Light- Faceoff: 有那種出奇不意的好笑
2. Doritos- Crash: 有點像電影亂演的感覺,不太懂*
3. Blockbuster- Mouse: 這個我前面重看了好幾遍,老鼠發出的聲音實在太好笑了!
4. Sierra Mist- Combover: 有點無理頭的好笑
5. Salesgenie.com- Sales Guy: 沒評語
6. Sierra Mist- Karate: 又呈現Sierra Mist一股的幽默,Ryan Seacrest可以去當搞笑演員了!
7. Toyota- Tunra: 勇氣可加
8. FedEx- Moon Office: 有點小難笑*
9. Bud Light- Wedding: 超好笑!也看了好幾次,最好笑的是神父(拍賣會場主持人?)說 "Do I hear I do? Do I hear I do?" "ahh…I..I do" "Julie, do you take thisperson as your husband? Do I hear I do? Do I hear I do? "ah..I….d.o.."
10. Snickers- Mechanic: cheesy
11. Schick- Qattro: 不知道他到底是要搞笑還是什麼的
12. Chevrolet- Singers: 歌連得不錯,不過沒什麼讓人一看再看的感覺

2nd Quarter
* 1. Bud Light- Classroom: 我超喜歡的! Super funny! 而且是那種會心一笑
2. GoDaddy.com: Marketing: 沒什麼感覺,其實有點覺得比之前的差,因為那個吸引人的「笑」果沒了
3. Coke- Love: 他可以再沒創意一點阿!這麼說的原因不是因為不喜歡這支廣告,我覺得這支廣告真正傳達到"Coke Side of Like" which is their tagline. However,早在一百年前就看過這支廣告了!不能換新的嗎?
4. Budweiser- Dalmatian: 還蠻可愛的!有Budweiser的風格,小有創意
5. Garmin- Map Monster: 有點cheesy
6. Careerbuilder- Jungle: 還不賴,但是還是比較喜歡之前monkey系列
7. Doritos- Cashier: 這可是我學姊的作品喔!先恭喜他!而且我也覺得還不錯,挺有笑點的
8. Chevrolet- Car Wash (Chevy College Ad Challenge Winner): *sigh* 想當初如果努力一點的話也有機會上,我有報名但是應該做太爛了!還蠻喜歡這支的,廣告內容很配合tagline "Can't keep the men off it"
9. Bud Light- Slap: 又是一個有點白痴加cheesy的廣告,不太喜歡
* 10. AHA- Heart: 還不錯,還蠻有質感的,也有笑點,我很喜歡這種擬人化的創意
* 11. GM- Robot: 又是一個還蠻有質感的廣告,我很喜歡到最後的那句 "It got every in GM obsess with quality" 真的表示他們對他們產品品質的重視。It also reflects the entire ad.
12. Coke- Black History: 不錯,雖然沒有superbowl一般的味道,不過更凸顯他異於常態的表現,但是應該後面再加個他的slogan "Coke Side of Life"比較好

3rd Quarter
1. Sprite- Broadband: 非常有Superbowl ad的風格,還不錯,在嚴肅中搞笑
* 2. Frito Lay- Fans: I love it! 讓我想起去年多芬的Self-esteem 廣告,也是有脫穎而出的感覺。Frito Lay用Product placement的方法敘述他的superbowl故事,提起兩隊都是在很久以前有打進Superbowl的,Fan應該會很感同身受吧!
3. Coke- Rebirth: Again, old commercial. I like this one a lot, though. The transition line," I wonder what I haven't done!" Very cute!
4. E-Trade- Robbery: "Tired of bank robbing you?" 很有sarcastic的幽默!
5. Coke-Assembly Line: Again, OLD OLD OLD!!!! 不過還不錯啦!自從Coke有了新的slogan "Coke Side of Life" by 新簽的advertising agency Wieden+Kennedy 之後,廣告就做的不錯
6.Bud Light- Gorillas: Very superbowl & Bud Light style. Gorillas的眼神好好笑
7. Revlon: Sheryl Crow: I think this is the first time I've seen Superbowl adfeaturing women product. 還是用Country singer! 蠻特別的
* 8. Careerbuilder- Battle: 這支就很喜歡,超好笑,更喜歡他們的服裝設計!哈!
9. Taco Bell- Lions: 小白痴,今年Superbowl幹麻那麼多動物阿!
10. Van Heusen- Wardrobe: 我喜歡他倒敘的方法
11. Toyota- Turdra Ramp: Again, 技術勇氣可加
12. Emerald Nuts- Office: 不知道為什麼要找Robert Goulet來演, cuz he was in Broadway "Happy Time?"

4th Quarter
* 1. T-Mobile- My Favs: I like it a lot! Especially the contract between Dwyane
Wade and Charles Barkley. Barkley還蠻會演的嘛
* 2. FedEx- Ground: I love this commercial! 我最喜歡這種玩文字的創意 "You can't judge people by their names" "Harry" "Eileen" "Joy" "Bob" LOL..
3. Nationwide- K-Fed: 只有四個字: 什麼鬼阿
4. Bud Light- Hitchhiker: 有笑到,最棒的Twist應該是最後一幕拿斧頭的在complain
5. Budweiser- Crabs: 還蠻King的啦 "King of Beer"
6. Prudential- Retirement: 一直都很不錯、很有質感,但是到最後有一種cheesy的感覺,應該可以最更棒的聯想,今年的Superbowl這類型的廣告好像也不少
7. Honda- CR-V: 還不錯,最喜歡的是車子也在跳舞
8. HP: Choppers: graphic做得還不錯
9. IZOD- Vacation: I like the transition between snow and beach
10. Budweiser- Strategy: 不太懂
* 11. E-Trader- Finger: I like it! 很有創意,而且很寫實,我也很喜歡這個的audio.Add more flavor into it!
12. CareerBuilder- Interview: 蠻好笑的,相信很多上班族感同身受