Mystery Movie Teaser Has Gamers Seeking Alternate Reality
By Joshua Zumbrun
Washington Post Staff Writer
Thursday, July 26, 2007; Page C01
We're watching a movie trailer: A party full of young, sexy Manhattanites is suddenly disrupted by a massive explosion. The revelers run into the street as someone yells: "I saw it, it's alive, it's huge" -- and the disembodied head of the Statue of Liberty comes flying down the street.
The trailer reveals it's for a 2008 Paramount film from wunderkind producer J.J. Abrams ("Felicity," "Alias," "Lost"), and virtually no other details, so we're left wondering: What's the name of the movie? Who's the villain? What freedom-hating beast(s) -- HulkGodzillaKong? the Cthulhu? Taliban evildoers? -- would decapitate Lady Liberty?
(Read the Full Story Here)
http://www.1-18-08.com/
More on ARG
TITLE: Animal
BRAND: American Express
MEDIA: Television
COUNTRY: USA
AGENCY: Ogilvy & Mather, New York
Award: London International Awards Television/Cinema SILVER Winners
One of my favorite campaign. I also like their print ads a lot.
TITLE: Horror Movie
BRAND: Volkswagen
MEDIA: Television
COUNTRY: Germany
AGENCY: DDB Berlin, Berlin
Award: London International Awards Television/Cinema SILVER Winners
I love this spot!!! Simply use a couple clips from the horror movie to send their message- Volkswagen is the best car and it always starts.
TITLE: Junior
BRAND: Berlitz
MEDIA: Television
COUNTRY: USA
AGENCY: BTS United
TITLE: Camelia
BRAND: Berlitz
MEDIA: Television
COUNTRY: USA
AGENCY: DDB Berlin, Berlin
Award: London International Awards Television/Cinema SILVER Winners
Very smooth campaign using humor and twist on lyrics.
TITLE: Symphony in Red
BRAND: Dortmund Philharmonic Concert Hall
MEDIA: Television
COUNTRY: Germany
AGENCY: Jung von Matt, Hamburg
Award: London International Awards Television/Cinema GOLD Winners
TITLE: Hairy Tale
BRAND: Asience Shampoo
MEDIA: Television
COUNTRY: Japan
AGENCY: Hakuhodo Inc., Tokyo
Award: London International Awards Television/Cinema GOLD Winners
Great animation with very good choice of background music. The spot expresses the traditions and culture Asience Shampoo tries to present.
TITLE: Universe of Entertainment
BRAND: Playstation 3
MEDIA: Television
COUNTRY: USA
AGENCY: TBWA\Chiat\Day Los Angeles
It has the PS3 style kind of commercial with speed, motion and graphic. Great music to motivate people to buy it!
TITLE: Creation of the list
BRAND: Bouygues Telecom
MEDIA: Television
COUNTRY: France
AGENCY: DDB PARIS
Pretty cool creativity to show how many people does this person have on his cell phone since he has Bouygues Telecom's free unlimited calls. It also has the twist of two people whose name started with Z to make fun of themselves.
TITLE: Evolution
BRAND: Dove Self-Esteem Fund
MEDIA: Television
COUNTRY: Canada
AGENCY: Ogilvy & Mather, Toronto
This commercial spot has received numerous success with its publicity on the internet, talk show and now also awards. The London International Award has just awarded this spot for Television/Cinema Grand Prize. It also won Cannes Lion International Award Grand Prize earlier this year as well.
Facebook Strategy: You're the Ad
The social network unveils a system to use members to promote products through the site's news-feed feature.
By Jessica Guynn, Los Angeles Times Staff Writer
November 7, 2007
SAN FRANCISCO -- Facebook Inc. wants to turn the members of its popular online hangout into champions of the brands that advertise there.
Trying to mine its commercial potential, the social networking site Tuesday unveiled an advertising strategy that piggybacks on one of its most powerful features: the news feed, which shows users a streaming list of what their friends are doing.
Facebook hopes the news feed also will help users promote its advertisers.
To do so, the company plans to follow users when they visit its partners' websites. For example, Facebook users who add a movie to their rental queue on Blockbuster.com will see a message asking whether they want to tell their friends.
Users also can notify their online pals if they list items on EBay or buy movie tickets through Fandango. For an unspecified fee, advertisers can attach targeted messages to these news alerts.
The method might seem creepy to some people. But if done right, analysts said, it could make ads more relevant than ever on social networks, where young Internet users broadcast their every move.
"This could potentially be game-changing for online advertising," said Debra Aho Williamson, an analyst with research firm EMarketer Inc.
Facebook promoted its strategy to Madison Avenue on Tuesday with big-name partners such as Coca-Cola Co., Sony Pictures and Verizon Wireless. The company is trying to boost its advertising revenue and prove its worth to investors.
Expectations rose last month when Microsoft Corp., the world's largest software maker, agreed to buy a small stake in Facebook for $240 million. The deal valued Facebook at $15 billion, turning up the pressure on the Palo Alto-based company to better engage major advertisers.
Facebook, founded in a Harvard University dorm room in 2004, is expected to generate $150 million in revenue this year.
MySpace, the No. 1 social networking site, with 110 million users, on Monday showcased a new targeted advertising system that lets advertisers deliver banner ads based on data from users' profiles, the groups they join and the messages they post for their friends. It also launched a service that makes it easier for small businesses to advertise on the site.
Social networking sites have amassed a wealth of data about users and their friends, who voluntarily disclose a lot of information through what they put on their profile pages and do on the site. Those finely detailed insights into users' demographics and online behavior -- who they are, what they like and how they interact -- could be a boon for advertisers, who are expected to almost triple their online spending to $3.6 billion worldwide by 2011, according to EMarketer.
Facebook is attempting to move beyond targeting to harnessing the power of word of mouth among a circle of friends, Williamson said.
"This is not just banner ads flashing on top of Web pages," she said. "This is tapping into the way people interact with each other."
That's a big selling point with advertisers.
"The most valuable marketing asset is a trusted referral by a friend," said Dwight Caines, executive vice president of worldwide digital marketing strategy for Columbia TriStar Motion Picture Group. "We live and die by customer word of mouth."
Facebook is letting marketers create profile pages and invite fans of their products to become their online friends -- something MySpace has done for years. But when people declare themselves fans of a particular product, Facebook will alert all their friends on the site.
The increasingly precise way marketers are aiming ads at users has raised some hackles. Jon Leibowitz, a member of the Federal Trade Commission, last week expressed concern about threats posed to consumer privacy by so-called behavioral targeting. Facebook says it plans to let users decide whether they want to alert friends about the brands and the bands they like.
The success of Facebook's advertising scheme will depend on what its 52 million users -- who use the site to stay in touch with friends and virtually "poke" one another -- think of it, Williamson said.
"I don't think I am going to poke Coca-Cola or extol the virtues of products directly," said Alex Dempsey, a 23-year-old programmer who uses Facebook every day. He said he would have liked to have alerted his 250 Facebook friends recently when he bought plane tickets to visit his girlfriend in France. And he's all for ads becoming more relevant to his interests.
"The other day I heard one of those 'Congratulations, you have just won a free iPhone' ads on Facebook and it really pissed me off," Dempsey said. "If they keep doing that I think they are going to shoot themselves in the foot."
As part of its new advertising system, Facebook also can target ads to people who share certain interests, educational background or location. No personally identifiable information will be shared with advertisers, Facebook said.
It did not say how much it would charge marketers for these services.
(Article from Los Angeles Times)
Facebook 推出 Social Ads : 廣告界的聖杯？
TITLE: Fight For Kisses
BRAND: Wilkinson Sword
MEDIA: Television
COUNTRY: France
AGENCY: JWT Paris
Interactive Campaign: Fight For Kisses
TITLE: Dude
BRAND: Bud Light
MEDIA: Television
COUNTRY: USA
AGENCY: DDB Chicago
A very funny Bud Light commercial. It is very "Bud Light humor!!"
(Article from Adweek)
MindShare casts Leah Remini 'In the Motherhood.'
NEW YORK WPP Group's MindShare is pairing its biggest clients, Sprint and Unilever, in a multiplatform branded-content project designed to give women a forum to discuss various issues relating to motherhood while simultaneously promoting client products.The agency said this marks the first time it has brought together two companies in a single branded-entertainment venture, although its creator, David Lang, managing director of MindShare Entertainment, said he has other projects in development that also involve more than one client.
In the case of Sprint and Unilever, the collaboration was possible because the brands don't compete, but share the same challenge of engaging an active and often harried consumer base of young mothers."While their products and services are on opposite ends of the spectrum, both brands share a keen understanding of mom's life and offer solutions to help her stay connected and look her best," Lang said.The project is a Web-based series called "In the Motherhood," starring The King of Queens actress Leah Remini. The new show will be directed by Peter Lauer, whose credits include Malcolm in the Middle and Arrested Development. It debuts today on MSN and runs through June. Initial plans call for the production of five five-minute episodes, with the possibility of "second season" to follow, said Lang.There's also a user-generated component. A Web site invites real-life moms to submit their own stories, which garner votes, with the winners' tales used as the basis for future episodes of the series. The inthemotherhood.com site is hosted by MSN and offers blogging, chat forums, games and other activities.The site is one part of an integrated marketing program jointly sponsored by the two clients, who are 50-50 partners on the project, said Lang. The Webisodes also can be viewed on suave.com and the Sprint TV mobile platform. The series also will be promoted on The Ellen DeGeneres Show, which will feature clips from the Webisodes over a 10-week period starting this week. As part of a broader agreement, DeGeneres will prompt viewers to submit their stories and will feature Remini on her program to talk about the project."With 'In the Motherhood' we want to give moms a real community where they can not only share in the trials and tribulations and joys of being mothers but also just make them smile and hopefully laugh at the everyday truths of their lives," said Sarah Jensen, director, Unilever Hair Care, in a statement. "Plus, we're capturing her attention where she is—online at MSN, while watching one of her favorite TV shows, and even on the go via her Sprint phone.""Sprint has the powerful products and services to manage and enhance the continuously mobile lives of mothers," said Anita Newton, vp, marketing at Sprint. "'In the Motherhood' is a great campaign because it complements what Sprint and Suave can offer women in a forum that celebrates their mutual experiences in a fun and interactive way."
(Content Unites Sprint, Unilever April 18, 2007 By Steve McClellan )
