Moscow's Gmail Commercial

BRAND: Gmail
MEDIA: Television
COUNTRY: Russia

This is sooooooo cool!!! Although we all know Google and its Gmail, this commercial makes you feel Gmail can do amazing stuff!

Morning Breath

(Click the image to the video)

TITLE: Morning Breath
BRAND: Dentiste Toothpaste
MEDIA: Television
COUNTRY: Thailand

I think I've probably seen this kind of idea before, but this one is cute!

LiveDoor.com

(click the image to see the video)

TITLE: 100,000 Girlfriend
BRAND: LiveDoor.com
MEDIA: Television
COUNTRY: Japan

Funny japanese commercial. They know how to use the sex appeal!!!

Zoo York

(image from I Believe in Advertising)

TITLE: Jenna Jameson
BRAND: Zoo York
MEDIA: Print
COUNTRY: USA
AGENCY: davidandgoliath, El Segundo

Haha...Although sex appeal is over-used these days, this ad is pretty cool. They are not obvious but in a way, they are. hahaha

StuffIt

At first I didn't really get the commercial. What does pregnancy or goldfish have anything to do with computer software? But when I watched it twice, I got it! LOL! It's brilliant!! Short and sweet! Just like the files compressor!

StuffIt Deluxe Website

[中] 幸福一定保

TITLE: 幸福一定保
BRAND: 謝長廷競選文宣
MEDIA: Television
COUNTRY: Taiwan
AGENCY: 謝長廷競選文宣

I don't want to get political here but it is very rare to see a good quality election commercial in Taiwan. It is always about putting the opponent down or brag about himself/herself. However, this commercial is different. I like the end twist. It is humorous.

Sprint

TITLE: Animal
BRAND: Sprint
MEDIA: Television
COUNTRY: USA
AGENCY: Ogilvy & Mather, New York
Award: London International Awards Television/Cinema SILVER Winners

Japanese PSP Game Commercial

Japanese Milk Commercial

Full of imagination!!

In the Motherhood SECOND SEASON

Remember I had an article from AdWeek about In the Motherhood? I guess this mini series was a big hit and they are having their second season now! This time they added Jenny McCarthy to the series. It's pretty funny even for non-moms like me!

CLICK HERE TO THE WEBSITE

Walk softly and carry a big checkbook

Article [Walk softly and carry a big checkbook] from [Furtune Magazine]

Forget Google. The real king of advertising is a mild-mannered 58-year-old media buyer.

By Jessi Hempel, writer
February 4 2008: 4:47 PM EST

(Fortune Magazine) -- It wasn't long ago that the ad biz was ruled by black-clad creative types who could charm an old lady into dropping her last $10 on a jar of get-younger cream. But those days are over. Now, with digital media at the center of the action - Google, Facebook, Microsoft's blockbuster bid for Yahoo - it's all about numbers. And one bookish media buyer is king. His name is Irwin Gotlieb. But we might just as well call him the $59 billion man.

Last year the CEO of media-buying shop GroupM, a division of the ad conglomerate WPP Group (WPPGY), quietly directed more than 16% of the world's $364 billion in global ad expenditures. He not only understands media better than most; he has the power to sway the industry to his vision. And lately that vision entails old media taking lessons from the web. "Say you want to sell grapefruit," he says over an egg-white omelet at London's Four Seasons, where he keeps an extra set of clothes for regular visits. To move a lot of citrus in the traditional way, he explains, you'd buy a spot on "Grey's Anatomy" or run an ad in Vogue, making behavioral assumptions and inferences built on viewer demographics. But in the digital world, ad buyers don't need to assume anything; they have data to work with. Online marketers track actual behavior, so instead of buying a type of audience, they can buy a click, an inquiry, or even a sale. Every time consumers take such an action, it becomes part of their "clickstream," which follows them around the web. This information trail gives marketers an increasingly sophisticated idea about each of us, allowing them to craft an ever more tailored online experience.

READ THE REST OF THE ARTICLE HERE

Fav SB Ads: MacBook Air

TITLE: Thin
BRAND: Apple
MEDIA: Television
COUNTRY: USA
AGENCY: TBWA\Chiat\Day, Los Angeles
Shown time at Superbowl: Pre-game

I really like Chiat\Day's Mac ads! They are all really simple but to the point! You don't need to say a million good thing about the product. Just one strong one and you will sell it!

This is a funny parody. Yeah. Mac is good but way too expensive!

Fav SB Ads: Verizon

TITLE: Dominos
BRAND: Verizon
MEDIA: Television
COUNTRY: USA
AGENCY: McCann Erickson, NY
Shown time at Superbowl: Pre-game

This is very cool and I like how it uses not just dominos to be cool but also show the product features at the same time. A lot of ads lost it.

Fav SB Ads: Lexus

TITLE: Maneuvers
BRAND: Lexus
MEDIA: Television
COUNTRY: USA
AGENCY: Team One, El Segundo
Shown time at Superbowl: Pre-game

I love how they use opera as the background to make a obvious contrast. At the end, they said, "while other cars encouraged you to do it, that doesn't mean you should try." I think they really pointed out how great the function of the car. I am sure a lot of car fanatic would love that car.

Fav SB Ads: Dell

TITLE: Out of the Old
BRAND: Dell
MEDIA: Television
COUNTRY: USA
AGENCY: Mother, NY
Shown time at Superbowl: Pre-game

I never really noticed any good Dell commercial but this one really caught my eyes. They are not just selling a computer. They are making art, which people don't think Dell fit to do that. Although I don't know explosion has anything to do with computers nor I like Dell's laptop(it's cheap and it doesn't have repair shop in Taiwan), but I like this ad.