Limonadagurl's Ads XYZ

Subaru: Crowd Rider

2009-11-19T05:11:00.000-06:00

TITLE: Crowd Rider
BRAND: Subaru
MEDIA: Television
COUNTRY: USA
AGENCY: Leo Burnett, Sydney

Toyota: Better Together

2009-11-18T14:38:00.000-06:00

TITLE: Better Together
BRAND: Toyota:
MEDIA: Television
COUNTRY: USA
AGENCY: Saatchi & Saatchi, Australia

A very easy to understand ad. I think it had a creative twist to the product feature.

2009-11-17T14:22:00.000-06:00

TITLE: Creed II: Eyes
BRAND: Assassin's
MEDIA: Television
COUNTRY: USA
AGENCY: Cutwater

This is definitely a very memorable ad with those eyes!!!!
Kinda scary almost. hehe

Ad Council: Camouflage

2009-11-16T13:45:00.000-06:00

TITLE: Camouflage
BRAND: Ad Council
MEDIA: Television
COUNTRY: USA
AGENCY: Saatchi & Saatchi, New York

Very special one. I like the creative idea and the emotional touch!

Discovery Channel: The World is Just Awesome

2009-11-15T13:31:00.000-06:00

TITLE: The World is Just Awesome
BRAND: Discovery Channel
MEDIA: Television
COUNTRY: USA
AGENCY: 72andSunny

This is just too cute!!
And seriously, that song does stuck on my head.
Hehe...

And now they are having this new campaign that you could submit your own "boom-de-ya-da" videos
Discover Activity Page

Here is the previous one
Discovery Channel: I Love the World (30")

Discovery Channel: I Love the World (60")

Casa do Menor

2009-11-14T13:27:00.002-06:00

TITLE: The Burden
BRAND: Casa do Menor
MEDIA: Television
COUNTRY: USA
AGENCY: McCann Erickson, Brazil

Tourism Australia Billabong

2008-10-15T10:45:00.000-05:00

TITLE: Billabong
BRAND: Tourism Australia
MEDIA: Television
COUNTRY: USA

[中] Ford New Mondeo

2008-07-31T18:11:00.000-05:00

TITLE: 工作篇
BRAND: Ford
TAGLINE: 換算之後，你是否還記得真實的自己
MEDIA: Television
COUNTRY:Taiwan
AGENCY: JWT, Taipei

你+壓力-身段x堅強÷任性

家庭篇

Lotto

2008-07-30T18:02:00.000-05:00

TITLE: Lotto Millionaires
Tagline: Lotto millionaires are not like ordinary millionaires
BRAND: Lotto
MEDIA: Television
COUNTRY: Norway
AGENCY: DDB, Oslo

Citi Bank

2008-07-29T18:00:00.000-05:00

TITLE: Citi Never Sleeps
BRAND: Citi Bank
MEDIA: Television
COUNTRY: USA
AGENCY:

Is the Ad a Success? The Brain Waves Tell All

2008-03-31T07:26:00.001-05:00

This is an article from The New York Times

By STUART ELLIOTT
Published: March 31, 2008

NEVER mind brainstorms. These days, Madison Avenue is all about brain waves.

That may be overstated, but it is no exaggeration that agencies and advertisers are growing more interested in neuroscience in their never-ending efforts to improve effectiveness.

The ardor of the ad business to adopt the technical tools of biometrics — measuring brain waves, galvanic skin response, eye movements, pulse rates and the like — is increasing as consumer spending, the engine of the American economy, slows.

In other words, in hard times ads must work harder to move the merchandise.

“Instead of hypotheses about what people think and feel, you actually see what they think and feel,” said Joel Kades, vice president for strategic planning and consumer insight at Virgin Mobile USA in Warren, N.J.

“I’m not such a huge fan of ad testing,” he added, but measuring biological responses is “absolutely useful.”

The curiosity about neuroscientific ways to determine how ads work — or fail to work — will be on display this week at the 54th annual convention and exposition of the Advertising Research Foundation. The agenda for the conference is filled with presentations on better methods to determine how consumers engage with ads (and vice versa).

•

“In many ways, we’re testing advertising the way we were testing advertising when I was at Procter & Gamble 22 years ago,” said Frank Stagliano, executive vice president for the Nielsen Entertainment Television Group in New York, part of the Nielsen Company.

Neuroscience can provide “a more accurate way to understand what consumers really like,” Mr. Stagliano said, which helps to produce ads and programs that “break through the clutter” rather than contribute to it.

Last month, Nielsen bought a stake in NeuroFocus, a company that specializes in brain-wave research and works for clients like Scottrade, the brokerage firm.

“We measure attention, second by second; how emotionally engaged you are with what you’re watching, whether it’s a commercial, a movie or a TV show; and memory retention,” said A. K. Pradeep, chief executive at NeuroFocus in Berkeley, Calif.

A company that competes with NeuroFocus, the EmSense Corporation, hopes to demonstrate such usefulness in a discussion on Monday at the research foundation’s convention.

Executives of EmSense, which also tries to measure consumer response to ads through biometric techniques, will present the results of a study of how award-winning ads.

For the study, EmSense surveyed 200 people, ages 18 to 54, in New York and San Francisco. The study measured their biosensory responses to 19 commercials that won awards last year at the International Advertising Festival in Cannes, France, and ads that won Effie Awards last year from the New York the American Marketing Association.

The study looked at spots like a commercial for Apple with characters playing “PC” and “Mac”; the “I Feel Pretty” spot for Nike, with Maria Sharapova, and a commercial for Tide with a talking stain on a man’s shirt.

On Madison Avenue, Cannes awards, known as Lions, are usually perceived as honoring creativity and Effie winners are typically deemed to reward effectiveness. The EmSense study sought to weigh the value of those emotional and cognitive approaches.

Some findings reinforced the conventional wisdom, said Elissa Moses, chief analytics officer at EmSense in Westport, Conn., which works for clients like Virgin Mobile USA and Coca-Cola.

Winners of Effies “tend to be a little less emotional and use rational claims a bit more” than winners at Cannes, Ms. Moses said, and ads that won Lions tended to be much better liked than their Effie counterparts.

But surprisingly, “there are very important similarities” between the two types of winners, she added, which can help guide future campaigns.

Fifteen of the 19 Cannes and Effie winners engaged consumers faster than average spots, Ms. Moses said. “Typically, a spot engages with viewers in 5 to 7 seconds. The Cannes and Effie ads engaged, whether emotionally or cognitively, in 1.5 seconds.”

Whichever award the commercials won, they had an equal effect on purchase consideration and on brand favorability, Ms. Moses said.

Although winners of Lions are replete with emotional appeals meant to engage viewers, they also use what Ms. Moses called a “cognitive jolt,” a twist or surprise, to earn interest.

For example, viewers were startled by a car crash in a Volkswagen spot and by a dropped call in a Cingular ad.

Some consumer advocates question the role of biometrics in ad research. They worry that blending “Weird Science” with “Mad Men” will give marketers an unfair advantage over consumers.

•

“The role of neuromarketing is to understand how people feel and react,” Ms. Moses said. “It in no way sets out to meddle with normal, natural response mechanisms.”

Her opinion was echoed by Robert E. Knight, the director of the Helen Wills Neuroscience Institute at the University of California, Berkeley, who is also the chief science adviser at NeuroFocus.

“We’re not trying to predict an individual’s thoughts and actions and we’re not trying to input messages,” Dr. Knight said.

Before Nielsen teamed up with NeuroFocus, Mr. Stagliano said, “we were concerned how people would respond,” but after a test at the CBS Television City research laboratory in Las Vegas, the reaction was “overwhelmingly positive.”

“Respondents didn’t feel like they were being probed or anything,” Mr. Stagliano said.

Taiwanese Convinence Store

2008-03-02T13:18:00.000-06:00

TITLE: 公仔系列
BRAND: 全家便利商店
MEDIA: Television
COUNTRY: Taiwan
AGENCY: Ogilvy, Taipei

This is sooo cute!!! Although the commercial doesn't have too much to do with the brand since everyone knows this brand. However, they are introducing this new promotion (they are giving out those toys on the top) with funny activities. The audio is talking about praying to those different kind of Gods, you will get good jobs, good paid, good exam result, good love relationship...etc.

You can also see the rest of series here at Peppermint's blog, including another one and the blooper(they made it on purpose) one.

Many people said the idea is from a popular Japanese exercise, Algorithm March.
http://www.youtube.com/watch?v=1FHk-SkIFIg

I don't think they seem too much alike. Hehe...

Moscow's Gmail Commercial

2008-02-29T09:07:00.000-06:00

BRAND: Gmail
MEDIA: Television
COUNTRY: Russia

This is sooooooo cool!!! Although we all know Google and its Gmail, this commercial makes you feel Gmail can do amazing stuff!

Morning Breath

2008-02-28T08:09:00.000-06:00

(Click the image to the video)

TITLE: Morning Breath
BRAND: Dentiste Toothpaste
MEDIA: Television
COUNTRY: Thailand

I think I've probably seen this kind of idea before, but this one is cute!

LiveDoor.com

2008-02-27T22:33:00.000-06:00

(click the image to see the video)

TITLE: 100,000 Girlfriend
BRAND: LiveDoor.com
MEDIA: Television
COUNTRY: Japan

Funny japanese commercial. They know how to use the sex appeal!!!

Zoo York

2008-02-26T09:00:00.000-06:00

(image from I Believe in Advertising)

TITLE: Jenna Jameson
BRAND: Zoo York
MEDIA: Print
COUNTRY: USA
AGENCY: davidandgoliath, El Segundo

Haha...Although sex appeal is over-used these days, this ad is pretty cool. They are not obvious but in a way, they are. hahaha

StuffIt

2008-02-25T00:04:00.001-06:00

At first I didn't really get the commercial. What does pregnancy or goldfish have anything to do with computer software? But when I watched it twice, I got it! LOL! It's brilliant!! Short and sweet! Just like the files compressor!

StuffIt Deluxe Website

[中] 幸福一定保

2008-02-23T14:07:00.008-06:00

TITLE: 幸福一定保
BRAND: 謝長廷競選文宣
MEDIA: Television
COUNTRY: Taiwan
AGENCY: 謝長廷競選文宣

I don't want to get political here but it is very rare to see a good quality election commercial in Taiwan. It is always about putting the opponent down or brag about himself/herself. However, this commercial is different. I like the end twist. It is humorous.

Sprint

2008-02-22T23:27:00.000-06:00

TITLE: Animal
BRAND: Sprint
MEDIA: Television
COUNTRY: USA
AGENCY: Ogilvy & Mather, New York
Award: London International Awards Television/Cinema SILVER Winners

Japanese PSP Game Commercial

2008-02-21T21:04:00.000-06:00

Japanese Milk Commercial

2008-02-20T20:27:00.000-06:00

Full of imagination!!

In the Motherhood SECOND SEASON

2008-02-19T03:24:00.002-06:00

Remember I had an article from AdWeek about In the Motherhood? I guess this mini series was a big hit and they are having their second season now! This time they added Jenny McCarthy to the series. It's pretty funny even for non-moms like me!

CLICK HERE TO THE WEBSITE

Walk softly and carry a big checkbook

2008-02-19T03:18:00.002-06:00

Article [Walk softly and carry a big checkbook] from [Furtune Magazine]

Forget Google. The real king of advertising is a mild-mannered 58-year-old media buyer.

By Jessi Hempel, writer
February 4 2008: 4:47 PM EST

(Fortune Magazine) -- It wasn't long ago that the ad biz was ruled by black-clad creative types who could charm an old lady into dropping her last $10 on a jar of get-younger cream. But those days are over. Now, with digital media at the center of the action - Google, Facebook, Microsoft's blockbuster bid for Yahoo - it's all about numbers. And one bookish media buyer is king. His name is Irwin Gotlieb. But we might just as well call him the $59 billion man.

Last year the CEO of media-buying shop GroupM, a division of the ad conglomerate WPP Group (WPPGY), quietly directed more than 16% of the world's $364 billion in global ad expenditures. He not only understands media better than most; he has the power to sway the industry to his vision. And lately that vision entails old media taking lessons from the web. "Say you want to sell grapefruit," he says over an egg-white omelet at London's Four Seasons, where he keeps an extra set of clothes for regular visits. To move a lot of citrus in the traditional way, he explains, you'd buy a spot on "Grey's Anatomy" or run an ad in Vogue, making behavioral assumptions and inferences built on viewer demographics. But in the digital world, ad buyers don't need to assume anything; they have data to work with. Online marketers track actual behavior, so instead of buying a type of audience, they can buy a click, an inquiry, or even a sale. Every time consumers take such an action, it becomes part of their "clickstream," which follows them around the web. This information trail gives marketers an increasingly sophisticated idea about each of us, allowing them to craft an ever more tailored online experience.

READ THE REST OF THE ARTICLE HERE

Fav SB Ads: MacBook Air

2008-02-05T21:15:00.000-06:00

TITLE: Thin
BRAND: Apple
MEDIA: Television
COUNTRY: USA
AGENCY: TBWA\Chiat\Day, Los Angeles
Shown time at Superbowl: Pre-game

I really like Chiat\Day's Mac ads! They are all really simple but to the point! You don't need to say a million good thing about the product. Just one strong one and you will sell it!

This is a funny parody. Yeah. Mac is good but way too expensive!

Fav SB Ads: Verizon

2008-02-05T10:36:00.000-06:00

TITLE: Dominos
BRAND: Verizon
MEDIA: Television
COUNTRY: USA
AGENCY: McCann Erickson, NY
Shown time at Superbowl: Pre-game

This is very cool and I like how it uses not just dominos to be cool but also show the product features at the same time. A lot of ads lost it.

Fav SB Ads: Lexus

2008-02-05T10:33:00.000-06:00

TITLE: Maneuvers
BRAND: Lexus
MEDIA: Television
COUNTRY: USA
AGENCY: Team One, El Segundo
Shown time at Superbowl: Pre-game

I love how they use opera as the background to make a obvious contrast. At the end, they said, "while other cars encouraged you to do it, that doesn't mean you should try." I think they really pointed out how great the function of the car. I am sure a lot of car fanatic would love that car.

Fav SB Ads: Dell

2008-02-05T10:29:00.001-06:00

TITLE: Out of the Old
BRAND: Dell
MEDIA: Television
COUNTRY: USA
AGENCY: Mother, NY
Shown time at Superbowl: Pre-game

I never really noticed any good Dell commercial but this one really caught my eyes. They are not just selling a computer. They are making art, which people don't think Dell fit to do that. Although I don't know explosion has anything to do with computers nor I like Dell's laptop(it's cheap and it doesn't have repair shop in Taiwan), but I like this ad.

[中字幕]Japanese Fanta Commercial

2008-01-31T05:24:00.001-06:00

This is hilarious! Using different teachers as different characters to create students' need for relax. I think a lot of students can relate to it!

AOL News Parody

2007-12-25T14:31:00.001-06:00

TITLE: 15 minute of fame
BRAND: AOL
MEDIA: Television
COUNTRY: USA
AGENCY: Not sure yet. Will update later.
TAGLINE: "Fifteen minutes can seem like a lifetime. Catch up with your favorite flashes in the pan on AOL News."

Clever use of current event! However, I was so into the comic part of the advertising. I didn't even realize what they advertised.

Additional Information:
Ad Hawk: AOL gives 'stars' their 15 minutes
Don't Tase Me, Bro clip
Leave Britney Alone clip
Miss Teen South Carolina clip

Apple Holidays

2007-12-25T14:01:00.000-06:00

TITLE: Holiday
BRAND: Apple
MEDIA: Television
COUNTRY: USA
AGENCY: TBWA\ Media Arts Lab

This is Hilarious!!!!!
Everyone, Merry Christmas!!!!!
ps. I will try to update more often!! Been busy...=.=||

Nissan Note: Burst

2007-12-06T03:14:00.000-06:00

TITLE: Burst
BRAND: Nissan Note
MEDIA: Television
COUNTRY: France
AGENCY: TBWA, Paris

IAMS: Happy Dog

2007-12-05T05:37:00.000-06:00

(click the image to see bigger picture)
(image from [I believe in advertising]'s [IAMS: Happy Dog]
TITLE: Happy Dog
BRAND: IAMS
MEDIA: Out-of-Home
COUNTRY: France
AGENCY: Saatchi & Saatchi, Paris

I love this media placement!!! It is so original and cute! However, I am just wondering how many cars they do have in the city. There are so many cars and I doubt people would actually spot them.

Watch the Video

Facebook reins in 'Beacon' ad system

2007-12-01T07:15:00.000-06:00

By Kevin Allison in San Francisco
updated 6:10 a.m. CT, Fri., Nov. 30, 2007

Facebook, the online social networking website, on Thursday moved to placate users concerned about the threats to privacy posed by its new "Beacon" advertising system.

The move comes a week after MoveOn.org, the non-profit public policy advocacy group, joined a growing chorus of critics of the new service, which alerts users' networks of online "friends" about things they buy on other websites.

Friends of a Facebook user who buys a book on Amazon.com, for example, may see a message about the purchase when they log onto Facebook.

Facebook argues that Beacon offers multiple opportunities for users to decline to publish messages sent from partner websites. But some online shoppers complain that these warnings are not always given, or that they are easy to miss.

Facebook said on Thursday that it had made changes to the way users approve Beacon messages before they are published.

Facebook said the changes mean that, from now on, "no stories will be published without users proactively consenting."

Previously, Beacon stories would publish automatically unless a user said "no" to a publication request within a certain amount of time. Now users will now be asked to explicitly authorise the publication of each Beacone message, according to Facebook.

Facebook stopped short of offering a way for users to opt out of the service altogether - a move that is likely to disappoint some critics, including MoveOn.org, which has called on Facebook to "add a way for users to permanently say no" to Beacon.
(Read full story here...)

[MMDays 專欄] 當聖杯出現裂痕：Facebook 的政策大轉彎與 Social Network 的極限是？

Head&Shoulders: Man, Woman, Boy

2007-11-30T05:42:00.000-06:00

(click the image to see bigger picture)
(image from [I believe in advertising]'s [Head&Shoulders: Man, Woman, Boy]

TITLE: Man, Woman, Boy

BRAND: Head&Shoulders
MEDIA: Print
COUNTRY: Romania
AGENCY: Saatchi&Saatchi, Bucharest

You have to really pay attention to see what's going on in this ad. However, it is still very creative using the image affect.

See more pictures

Kalashnikov Watches

2007-11-30T05:32:00.000-06:00

(click the image to see bigger picture)

(image from [I believe in advertising]'s [Kalashnikov Watches: Tank Watch]
TITLE: Tank Watch
BRAND: Kalashnikov Watches
MEDIA: Print
COUNTRY: Germany
AGENCY: Grabarz & Partner, Hamburg

This ad really illustrates how strong their watch is.

Alternative Reality Game (ARG)

2007-11-29T16:18:00.000-06:00

Mystery Movie Teaser Has Gamers Seeking Alternate Reality

By Joshua Zumbrun
Washington Post Staff Writer
Thursday, July 26, 2007; Page C01

We're watching a movie trailer: A party full of young, sexy Manhattanites is suddenly disrupted by a massive explosion. The revelers run into the street as someone yells: "I saw it, it's alive, it's huge" -- and the disembodied head of the Statue of Liberty comes flying down the street.

The trailer reveals it's for a 2008 Paramount film from wunderkind producer J.J. Abrams ("Felicity," "Alias," "Lost"), and virtually no other details, so we're left wondering: What's the name of the movie? Who's the villain? What freedom-hating beast(s) -- HulkGodzillaKong? the Cthulhu? Taliban evildoers? -- would decapitate Lady Liberty?
(Read the Full Story Here)

http://www.1-18-08.com/
More on ARG

Nicorette: Lego

2007-11-25T05:13:00.000-06:00

(click the image to see bigger picture)

(image from [I believe in advertising]'s [Nicorette: Lego]

TITLE: Lego
Tagline: “Everything you do affects your chilfren. Stop smoking with Nicorette.”
BRAND: PSA for nicorette
MEDIA: Print
COUNTRY: Austria
AGENCY: Draftfcb Kobza, Wien

Wolf Hot Sauce: Hand Dryer

2007-11-25T05:07:00.000-06:00

(click the image to see bigger picture)

(image from [I believe in advertising]'s [Wolf Hot Sauce: Hand dryer]

TITLE: Hand Dryer
BRAND: Wolf Hot Sauce
MEDIA: Out-of-Home
COUNTRY: Thailand
AGENCY: McCann Erickson, Thailand

I LOVE THIS IDEA!!!! It’s awesome!!!A great media placement and really illustrates the idea of hotness!

No Aquarium is Big Enough

2007-11-25T04:59:00.000-06:00

(click the image to see bigger picture)
(image from [I believe in advertising]'s [Noah Menschen für Tiere: Shark, Orca, Dolphin]

TITLE: No Aquarium is Big Enough
BRAND: Noah Menschen für Tiere
MEDIA: Out-of-Home
COUNTRY: Germany
AGENCY: Jung von Matt, Hamburg

This is a great concept with out of box thinking!!It really gets people’s attention.

See More Pictures

Animal

2007-11-21T05:09:00.000-06:00

TITLE: Animal
BRAND: American Express
MEDIA: Television
COUNTRY: USA
AGENCY: Ogilvy & Mather, New York
Award: London International Awards Television/Cinema SILVER Winners

One of my favorite campaign. I also like their print ads a lot.

Horror Movie

2007-11-21T04:59:00.000-06:00

TITLE: Horror Movie
BRAND: Volkswagen
MEDIA: Television
COUNTRY: Germany
AGENCY: DDB Berlin, Berlin
Award: London International Awards Television/Cinema SILVER Winners

I love this spot!!! Simply use a couple clips from the horror movie to send their message- Volkswagen is the best car and it always starts.

Berlitz- Language for Life Campaign

2007-11-21T04:46:00.000-06:00

TITLE: Junior
BRAND: Berlitz
MEDIA: Television
COUNTRY: USA
AGENCY: BTS United

TITLE: Camelia
BRAND: Berlitz
MEDIA: Television
COUNTRY: USA
AGENCY: DDB Berlin, Berlin
Award: London International Awards Television/Cinema SILVER Winners

Very smooth campaign using humor and twist on lyrics.

Symphony in Red

2007-11-21T04:39:00.000-06:00

TITLE: Symphony in Red
BRAND: Dortmund Philharmonic Concert Hall
MEDIA: Television
COUNTRY: Germany
AGENCY: Jung von Matt, Hamburg
Award: London International Awards Television/Cinema GOLD Winners

Hairy Tale

2007-11-21T04:34:00.000-06:00

TITLE: Hairy Tale
BRAND: Asience Shampoo
MEDIA: Television
COUNTRY: Japan
AGENCY: Hakuhodo Inc., Tokyo
Award: London International Awards Television/Cinema GOLD Winners

Great animation with very good choice of background music. The spot expresses the traditions and culture Asience Shampoo tries to present.

Universe of Entertainment

2007-11-21T03:11:00.000-06:00

TITLE: Universe of Entertainment
BRAND: Playstation 3
MEDIA: Television
COUNTRY: USA
AGENCY: TBWA\Chiat\Day Los Angeles

It has the PS3 style kind of commercial with speed, motion and graphic. Great music to motivate people to buy it!

Creation of the list

2007-11-21T03:03:00.000-06:00

TITLE: Creation of the list
BRAND: Bouygues Telecom
MEDIA: Television
COUNTRY: France
AGENCY: DDB PARIS

Pretty cool creativity to show how many people does this person have on his cell phone since he has Bouygues Telecom's free unlimited calls. It also has the twist of two people whose name started with Z to make fun of themselves.

Winner of the Year

2007-11-19T04:04:00.001-06:00

TITLE: Evolution
BRAND: Dove Self-Esteem Fund
MEDIA: Television
COUNTRY: Canada
AGENCY: Ogilvy & Mather, Toronto

This commercial spot has received numerous success with its publicity on the internet, talk show and now also awards. The London International Award has just awarded this spot for Television/Cinema Grand Prize. It also won Cannes Lion International Award Grand Prize earlier this year as well.

Facebook strategy: You're the ad

2007-11-15T02:47:00.000-06:00

Facebook Strategy: You're the Ad

The social network unveils a system to use members to promote products through the site's news-feed feature.

By Jessica Guynn, Los Angeles Times Staff Writer
November 7, 2007

SAN FRANCISCO -- Facebook Inc. wants to turn the members of its popular online hangout into champions of the brands that advertise there.

Trying to mine its commercial potential, the social networking site Tuesday unveiled an advertising strategy that piggybacks on one of its most powerful features: the news feed, which shows users a streaming list of what their friends are doing.

Facebook hopes the news feed also will help users promote its advertisers.

To do so, the company plans to follow users when they visit its partners' websites. For example, Facebook users who add a movie to their rental queue on Blockbuster.com will see a message asking whether they want to tell their friends.

Users also can notify their online pals if they list items on EBay or buy movie tickets through Fandango. For an unspecified fee, advertisers can attach targeted messages to these news alerts.

The method might seem creepy to some people. But if done right, analysts said, it could make ads more relevant than ever on social networks, where young Internet users broadcast their every move.

"This could potentially be game-changing for online advertising," said Debra Aho Williamson, an analyst with research firm EMarketer Inc.

Facebook promoted its strategy to Madison Avenue on Tuesday with big-name partners such as Coca-Cola Co., Sony Pictures and Verizon Wireless. The company is trying to boost its advertising revenue and prove its worth to investors.

Expectations rose last month when Microsoft Corp., the world's largest software maker, agreed to buy a small stake in Facebook for $240 million. The deal valued Facebook at $15 billion, turning up the pressure on the Palo Alto-based company to better engage major advertisers.

Facebook, founded in a Harvard University dorm room in 2004, is expected to generate $150 million in revenue this year.

MySpace, the No. 1 social networking site, with 110 million users, on Monday showcased a new targeted advertising system that lets advertisers deliver banner ads based on data from users' profiles, the groups they join and the messages they post for their friends. It also launched a service that makes it easier for small businesses to advertise on the site.

Social networking sites have amassed a wealth of data about users and their friends, who voluntarily disclose a lot of information through what they put on their profile pages and do on the site. Those finely detailed insights into users' demographics and online behavior -- who they are, what they like and how they interact -- could be a boon for advertisers, who are expected to almost triple their online spending to $3.6 billion worldwide by 2011, according to EMarketer.

Facebook is attempting to move beyond targeting to harnessing the power of word of mouth among a circle of friends, Williamson said.

"This is not just banner ads flashing on top of Web pages," she said. "This is tapping into the way people interact with each other."

That's a big selling point with advertisers.

"The most valuable marketing asset is a trusted referral by a friend," said Dwight Caines, executive vice president of worldwide digital marketing strategy for Columbia TriStar Motion Picture Group. "We live and die by customer word of mouth."

Facebook is letting marketers create profile pages and invite fans of their products to become their online friends -- something MySpace has done for years. But when people declare themselves fans of a particular product, Facebook will alert all their friends on the site.

The increasingly precise way marketers are aiming ads at users has raised some hackles. Jon Leibowitz, a member of the Federal Trade Commission, last week expressed concern about threats posed to consumer privacy by so-called behavioral targeting. Facebook says it plans to let users decide whether they want to alert friends about the brands and the bands they like.

The success of Facebook's advertising scheme will depend on what its 52 million users -- who use the site to stay in touch with friends and virtually "poke" one another -- think of it, Williamson said.

"I don't think I am going to poke Coca-Cola or extol the virtues of products directly," said Alex Dempsey, a 23-year-old programmer who uses Facebook every day. He said he would have liked to have alerted his 250 Facebook friends recently when he bought plane tickets to visit his girlfriend in France. And he's all for ads becoming more relevant to his interests.

"The other day I heard one of those 'Congratulations, you have just won a free iPhone' ads on Facebook and it really pissed me off," Dempsey said. "If they keep doing that I think they are going to shoot themselves in the foot."

As part of its new advertising system, Facebook also can target ads to people who share certain interests, educational background or location. No personally identifiable information will be shared with advertisers, Facebook said.

It did not say how much it would charge marketers for these services.
(Article from Los Angeles Times)

Facebook 推出 Social Ads : 廣告界的聖杯？

Fight For Kids

2007-11-06T04:30:00.000-06:00

TITLE: Fight For Kisses
BRAND: Wilkinson Sword
MEDIA: Television
COUNTRY: France
AGENCY: JWT Paris

Interactive Campaign: Fight For Kisses

Budlight- Dude

2007-11-05T00:04:00.000-06:00

TITLE: Dude
BRAND: Bud Light
MEDIA: Television
COUNTRY: USA
AGENCY: DDB Chicago

A very funny Bud Light commercial. It is very "Bud Light humor!!"

In the Motherhood

2007-11-04T22:51:00.000-06:00

(Article from Adweek)

MindShare casts Leah Remini 'In the Motherhood.'

NEW YORK WPP Group's MindShare is pairing its biggest clients, Sprint and Unilever, in a multiplatform branded-content project designed to give women a forum to discuss various issues relating to motherhood while simultaneously promoting client products.The agency said this marks the first time it has brought together two companies in a single branded-entertainment venture, although its creator, David Lang, managing director of MindShare Entertainment, said he has other projects in development that also involve more than one client.
In the case of Sprint and Unilever, the collaboration was possible because the brands don't compete, but share the same challenge of engaging an active and often harried consumer base of young mothers."While their products and services are on opposite ends of the spectrum, both brands share a keen understanding of mom's life and offer solutions to help her stay connected and look her best," Lang said.The project is a Web-based series called "In the Motherhood," starring The King of Queens actress Leah Remini. The new show will be directed by Peter Lauer, whose credits include Malcolm in the Middle and Arrested Development. It debuts today on MSN and runs through June. Initial plans call for the production of five five-minute episodes, with the possibility of "second season" to follow, said Lang.There's also a user-generated component. A Web site invites real-life moms to submit their own stories, which garner votes, with the winners' tales used as the basis for future episodes of the series. The inthemotherhood.com site is hosted by MSN and offers blogging, chat forums, games and other activities.The site is one part of an integrated marketing program jointly sponsored by the two clients, who are 50-50 partners on the project, said Lang. The Webisodes also can be viewed on suave.com and the Sprint TV mobile platform. The series also will be promoted on The Ellen DeGeneres Show, which will feature clips from the Webisodes over a 10-week period starting this week. As part of a broader agreement, DeGeneres will prompt viewers to submit their stories and will feature Remini on her program to talk about the project."With 'In the Motherhood' we want to give moms a real community where they can not only share in the trials and tribulations and joys of being mothers but also just make them smile and hopefully laugh at the everyday truths of their lives," said Sarah Jensen, director, Unilever Hair Care, in a statement. "Plus, we're capturing her attention where she is—online at MSN, while watching one of her favorite TV shows, and even on the go via her Sprint phone.""Sprint has the powerful products and services to manage and enhance the continuously mobile lives of mothers," said Anita Newton, vp, marketing at Sprint. "'In the Motherhood' is a great campaign because it complements what Sprint and Suave can offer women in a forum that celebrates their mutual experiences in a fun and interactive way."
(Content Unites Sprint, Unilever April 18, 2007 By Steve McClellan )

iPOD Touch Ad by Student

2007-10-31T07:48:00.000-05:00

Ad Produced by Student

The Actual Ad Aired on TV

(Article from New York Times)
A Consumer’s Spot for Apple Grows Up

By STUART ELLIOTT Published: October 31, 2007
THE idea that you do not have to be a professional to create a good commercial is becoming widespread, in a trend known as consumer-generated content. Leave it to Apple to — paraphrasing the company’s old slogan a bit — think differently.

A television commercial for the new iPod Touch from Apple, which began running on Sunday, was created by the longtime Apple agency TBWA/Chiat/Day. But it is based on a commercial that an 18-year-old student in Britain — an Apple devotee named Nick Haley, who says he got his first Macintosh when he was 3 — created on his own one day last month.
His spot offers a fast-paced tour of the abilities of the iPod Touch, set to a song titled “Music Is My Hot, Hot Sex” by a Brazilian band, CSS.
Mr. Haley said he had been inspired to make the commercial by a lyric in the song, “My music is where I’d like you to touch.”
He based the visual elements on video clips about the iPod Touch and other new products, he said, which can be seen on the Apple Web site (apple.com). He uploaded his commercial to YouTube, where it received four stars out of a possible five and comments that ranged from “That’s awesome,” followed by 16 exclamation points, to “Makes me want to buy one and hack it.”
•
Late last week, Mr. Haley’s spot had been viewed 2,131 times on youtube.com. Among the viewers, Apple executives said, were marketing employees at Apple in Cupertino, Calif., who asked staff members on the Apple account at TBWA/Chiat/Day to get in touch with Mr. Haley about producing a professional version of the commercial (which, truth be told, had the same look and feel as many of Apple’s other ads).
“I was sitting on the bus and I got this e-mail on my phone,” Mr. Haley, a native of Warwick, England, said in an interview last week from the University of Leeds, where he is a “fresher,” or first-year student.
The message said, “‘We represent Apple and we’ve seen what you have produced and we’d like a chat with you,’” Mr. Haley recalled, adding: “This seemed ridiculous and far-fetched. My initial reaction was, someone wanted to steal it.”
He was soon persuaded that the message was real and traveled to Los Angeles in October, in his first visit to the United States, to work on a broadcast-ready version of his spot with creative executives at TBWA/Chiat/Day, part of the TBWA Worldwide division of the Omnicom Group.
Consumers creating commercials “is part of this brave new world we live in,” said Lee Clow, chairman and chief creative officer at TBWA Worldwide, based in the Los Angeles neighborhood of Playa del Rey.
“It’s an exciting new format for brands to communicate with their audiences,” Mr. Clow said. “People’s relationship with a brand is becoming a dialogue, not a monologue.”
The commercial based on Mr. Haley’s spot was seen on football games Sunday afternoon and on shows that night, including “Desperate Housewives” and Game 4 of the World Series. It is also to be shown in Europe and Japan.
Apple paid for Mr. Haley’s expenses while he stayed in Los Angeles, said an Apple spokesman, Steve Dowling, and also “compensated him like any creative professional, for his idea and his contributions to the creative process.”
Although Mr. Dowling declined to say how much Mr. Haley had been paid, he said the company would also be “making a significant financial contribution toward his education at Leeds” and — at Mr. Haley’s request — giving him Apple products like a MacBook Pro laptop.
YouTube visitors have flocked to watch Mr. Haley’s original spot (youtube.com/watch?v=KKQUZPqDZb0) since the professional version began running on TV. As of yesterday, viewings had grown to more than 490,000.
As for how faithful the professional spot is to Mr. Haley’s amateur version, Mr. Clow said, “we didn’t mess with his content” because “it has a charm to it, a youthful fun.”
•
The changes include more polished editing and filming the new version in high definition.
“My input was totally respected,” Mr. Haley said, adding that he considered the agency’s commercial “pretty similar” to the original.
The experience of working with the agency executives was “overwhelming, surreal and fantastic, all in one,” said Mr. Haley, who is studying politics at Leeds.
“This is my first taste” of advertising, he added, but offered a thoughtful response when asked what it means if consumers like him are willing to make commercials.
“That’s the whole point of advertising; it needs to get to the user,” Mr. Haley said. “If you get the user to make the ads, who better?”
As heartily as Mr. Clow endorsed the concept of user-generated content, he suggested that turnabout is fair play.
At TBWA, “we’re producing films we put on YouTube that we make in a day and a half in the parking lot,” he said, laughing.

[中] 新安東京海上產險

2007-10-30T15:46:00.000-05:00

與新安東京海上產險，之前處理車禍事故的單調廣告片相比，這支「古裝篇」以武俠片裏凌波微步、赴湯蹈火的俠義精神，加上時空轉換，來演出該公司在車主發生道路事故時的負責及迅速精神，固然可取。但飛簷走壁的輕功取材，與之前生活有茶氏的電視廣告，實在太像了，不免還是有學人步數之感。

本文節錄至 [唐先生帶你看廣告]的[驚驚不敢去撞牆，創意力道怎會強?─談新安東京海上產物保險〈古裝篇〉TVC ]

詳全文

[中]「限量」的魔力

2007-10-29T18:12:00.000-05:00

本文節錄至 [動腦新聞]的[【調查報告】「限量」的魔力]
作者 : TNS模範市場研究公司更新時間 : 2007/10/29 10:10:04
「限量商品」已經成為各級品牌廠商行銷的重要方式。根據調查顯示，消費者認為擁有限量商品的最大利益，在於與眾不同、能引人注目。有趣的是，台灣男性購買限量產品的比例比女性高。究竟「限量」有什麼魔力？

（Brain.com 台北 2007-10-29）幾個月前，百貨公司祭出的限量名牌環保包，還沒開賣就吸引上百民眾徹夜守候。究竟「限量商品」有甚麼誘人魔力，能讓消費者甘願徹夜排隊也要搶購入手？是為了它的實用性？還是為了它的「限量」兩個字？它是限量生產真的會讓你在別人眼中與眾不同嗎？根據動腦雜誌協同TNS模範市場研究公司，透過EmailCash進行的調查顯示，「與眾不同、引人注目、緊貼時尚潮流」，就是消費者眼中擁有「限量商品」的最大利益。

　　上至名牌手提包、珠寶精品，下至公仔、玩具和球鞋，以「限量商品」作為號召，已經成為各級品牌廠商行銷商品的重要方式。那麼台灣民眾如何看待限量商品？天生愛購物一直以來都是女人的代號之一，所以一般印象認為女人是會為了擁有「限量」產品，而可能採用較非理性的方式去獲得；但原來男生購買「限量」產品的比例比女生更高，有近30％的台灣男性曾經購買「限量」產品，而女性則只有27％的曾經購買過「限量」產品。

　　但是，那些購買「限量」產品的消費者心態是什麼？一般消費者跟購買「限量」產品的消費者，對「限量」品的角度會有不同嗎？據TNS調查發現，有近4成的一般消費者，就算看到某人擁有或使用「限量商品」，也不會覺得他有什麼特別之處，但是男性跟女性在這一方面便有明顯的差異；男性消費者比女性還要介意限量產品是否「與眾不同」（27％），而女性則會覺得是希望「引人注意的」（23％）及「緊貼潮流／時尚」（20％）。換言之，限量商品不但能吸引消費者與媒體注目，而且還是都會時尚的象徵記號。

　　進一步針對曾購買過「限量」品的消費者來分析，男性消費者（43％）比女性消費者（33％）還要介意限量產品是否「與眾不同」。而不論對曾購買「限量」品的男性或女性消費者來說，「有投資潛力」和「眼光獨到」這兩項都是非常重要的因素。

　　但真正購買「限量」品的消費者，其購買原因跟想法都一樣嗎？大部分消費者除了是因為「自己喜歡」該限量品而購買外，男性和女性的購買原因大致是相同的。只是男性比女性更注重它能帶給自己「與眾不同」的感覺（34％）和產品本身的「升值潛力」（24％），但有趣的是原來男性比女性更受「限量」（25％）魔力的影響。

消費者以前僅會針對產品的功能性考量而去購買產品，但現在由於廠商行銷手法層出不窮，加入品牌個性、故事、形象等元素，到現在以「限量」思維鎖定消費者，讓消費者有更多購買的原因，更開始考慮產品的未來投資價值。TNS研究經理黃佩詩指出，如果行銷人員能夠及時把握住這些消費心態的轉型，那麼在目前經濟不佳、消費低迷的環境下，消費者還是會願意付出大量的金錢與時間去購買這些「限量」產品。另外，男性消費者的心態已從以往的實用性，漸漸開始考慮產品為他帶來的其他加值因素，如果行銷人員更加能針對男性消費者的心態進行產品設計／行銷活動，有效突顯限量商品的珍稀與殊異性，並結合時尚趨勢，創造話題，這將會為發揮限量商品的最大魅力並為產品開發更大的市場。

編輯說明：
本調查是TNS模範市場研究顧問公司於2007年10月17日~10月23日間，透過EmailCash台灣電子郵件市調網合作執行「台灣民眾對於限量商品的觀感」調查，透過6th Dimension網路調查方式收集資料。研究對象為台灣15-54歲的網路使用者，有效樣本共23,934份。

[中] 廣告死了？還只是在睡覺？

2007-10-29T18:01:00.000-05:00

本文節錄至 [動腦新聞]的[廣告死了？還只是在睡覺？]

作者 : 王彩雲更新時間 : 2007/10/25 09:54:01

【2007亞洲廣告大會系列報導4】現任JoongAng Ibo顧問O Young Lee表示，現在是使用者創作內容，消費者參與的時代。當廣告不一定能揣測消費者的購物心態而成效不彰，廣告公司該怎麼做？

（Brain.com 韓國濟州 2007-10-25）濟州亞洲廣告大會10月24日第三天的演講，討論當今劇烈的行銷革命正打破過去的規則，廣告死了，還是只是在睡覺？廣告公司要趕快改變，還是走向死亡？

　　曾任韓國文化部長，現任JoongAng Ibo顧問O Young Lee 表示，現在是使用者創作內容，消費者參與的時代，傳統媒體逐漸崩解，廣告也將結束，未來五年會出現新的局面，電視廣告15%會由使用者創作，25%的廣告會在電腦中觀看，口碑行銷會越來越受重視。

　　O Young Lee強調，今年八月美國寶僑P&G為旗下的衛生紙Charmin做行銷時，花了行銷費用在時代廣場及百老匯附近搭建20間廁所，讓消費者親自體驗P&G衛生紙的品質。O Young Lee表示，傳統的電視廣告是幫助消費者探索品牌，而現在P&G希望讓消費者直接體驗品牌。透過體驗行銷，到目前為止，寶僑Charmin衛生紙已有42.5萬人體驗過，雖然比電視廣告所接觸消費者的人數少，但是透過這些體驗過的人所製作的內容，一個月有2000萬人上網談論這個品牌。

　　另一個有趣的例子是日產汽車，今年推出一款是不需要鑰匙，由車主按鈕啟動的汽車。這款汽車在今年三月促銷，日產製作了兩萬把鑰匙，在日本七大城市丟，日產告訴撿到的人不必還，但是可以領15元美金的油票，直接去體驗這款日產汽車。結果造成這些撿到又去體驗日產汽車的消費者，在網路上為日產做了多次宣傳。

　　The Future of Advertising:New Clints, New Media, New Consumer一書的作者，也是前廣告時代Adertising Age發行人Joe Cappo則表示，從這兩年新聞媒體的標題中可看到幾項變化：美國傳統媒體的廣告量在下降、成長最快的媒體是促進購買的購買者行銷Shopper Marketing、Google在銷售無線電視台的廣告、大啤酒廠商刪除了電視廣告預算銷售卻有增無減。

　　因此Joe Cappo的觀察是，許多技術日新月異，新產品也越來越多，市場上的新競爭者不斷出現，更多產品國際化，消費者也在變化，零售通路影響廣告，廣告客戶卻逐漸消失，過去廣告公司賴以維生的佣金制度也在改變當中。因此廣告是死了，還是只是在睡覺？答案由廣告公司自己決定。

　　針對廣告會不會死？幾位參加這次大會台灣廣告經營者各有各的看法。貝立德媒體服務公司總經理菅波剛表示，廣告不會死，但是要改變經營的方式。安吉斯媒體集團總經理楊淑鈴認為，廣告公司應該要改變工作流程與組織型態，因應消費者及客戶的改變。IAA理事長蘇雄指出，廣告公司應該打破過去有創意部業務部的分工方式，而是設立溝通企劃Communication Planner或溝通指導Communication Director，主動為客戶找出和消費者接觸點，用創意在接觸點打動消費者的心。而創意人員應拋棄過去優先想電視廣告影片的習慣，要為任何消費者的接觸點想創意。

[中] 公益行銷風潮

2007-10-29T17:41:00.000-05:00

(全文選自動腦新聞)

作者 : Brain.com記者莊守禾更新時間 : 2007/10/29 10:12:35

媒體或企業投入公益活動贊助、公共議題操作和公眾關係維繫，近年來蔚為風潮。無論媒體或企業根本立意為何，或多或少都讓更多關注和資源注入弱勢的角落，但操作也須更謹慎小心，避免預期效益未達到卻損害自身形象。

（Brain.com台北2007-10-29）如果你曾經腳踏實地參與過319鄉的活動，如果你曾經被大象男孩和機器人女孩感動過，或許你也知道公益行銷這個趨勢，許多媒體和企業透過挖掘社會上的小故事，達到關心社會公益的效果，也達成間接提升組織正面形象的目的。

除了傳統平面媒體以深入報導方式，著墨在公益議題的操作上之外，這波效應也順勢延燒到網路電子媒體。Yahoo!奇摩10月24日推出運動頻道新服務的同時，也推動了「一億個加油」的公益活動，為即將參加世棒賽及亞錦賽的中華隊加油，並以連續五年，每年三十萬的方式，認養了來自資源較不足的花東地區卑南國小少棒隊，提供更好的培育環境，希望可以為台灣培養王建民的小小接班人。

媒體之外，企業的公益性行銷手法更為多元。同時間，台灣萊雅也在10月24日宣佈和吳健雄基金會一同設立了台灣「傑出女科學家獎」。台灣萊雅公共事務協理陳家祥表示，萊雅以科學為基礎且著重研發，並全球有超過一半以上的研發人員是女性，因此，1998年起與聯合國教科文組織合作，舉辦「全球傑出女科學家獎」。而台灣不是聯合國會員，因此，台灣萊雅更積極推動在地的獎項來表揚女性科學家的貢獻。設立獎項除了可以豎立更多女性科學家的典範，更提升了萊雅的企業形象，對組織內部的女性科學研發人員也有正向的凝聚力，獲得內外公關雙全的效益。

透過社會上許多個人的傳播，刺激了企業及媒體更積極扮演企業公民的角色，讓更多關注和資源挹注社會弱勢角落，並將效益擴大為社會整體自省和關懷。然而，公共議題的行銷操作，隨著媒體和企業操作層次越來越高明，越來越頻繁，公益行銷的做法也備受正負兩極評論。例如，商業周刊之前籌辦「一個台灣．兩個世界」關懷系列紀實片『水蜜桃阿嬤』，因未事先清楚說明捐款用途，將大眾捐款給水蜜桃阿嬤的款項，挪作生命教材用途，造成許多民眾反彈商周漠視報導客體的權益，並輕忽大眾捐款給特定對象的用意，導致原本美善的公益報導，變成對媒體的攻訐。

而公益議題的操作，最初都被大眾賦予正面善意關懷的純粹意向，如果被懷抱一股熱忱的公眾辨識出公益背後的操作，無論為行銷，或是商業形象，都會造成公益行銷操作的風險。容易成為一把鋒利的雙面刃，傷害了企業本身，也澆熄了群眾對公眾議題的熱忱。

RedKen: Urban Experiment

2007-10-29T16:33:00.000-05:00

(Article is from MediaPost:Media Creativity)

Spin The Hair Product Bottle
By Amy Corr, Monday, October 29, 2007

Redken put a twist on the game Spin the Bottle in support of its Urban Experiment line of hair products.

Six trendy people, whose hairstyles give each an uninhibited look, greet visitors on the UrbanExperiment.com home page. Visitors spin a hair product bottle; after it lands on one of the trendy folks, users are brought to a new page that suggests a daring act to be committed, playing off the campaign's "Dare to Experiment" theme. Each dare coincides with a different Urban Experiment styling product.

Some dares are attainable, such as "give a lottery ticket to a stranger," "paint a mural on your wall," "try on something you could never afford" and "throw a ouija party."

"Read a dictionary on the train" and "hop the next flight out of here" are other possibilities, but I'm not lugging a backbreaking book on the train -- and I'm only hopping on that flight if my paycheck remains unaffected.

Visitors can read actual testimonials from people who didn't necessarily use the Redken products, but completed a dare. There's also an email section to challenge a friend to a dare.

Digital Pulp created the site that targets a hip, high-fashion demographic in an edgy, fashion-forward style.

The four product offerings -- velvet gelatine, enamel gel, grit wax and nylon clay -- are described by their ingredients, style, texture and fragrance.

Each product is also defined like a dictionary definition, where pronunciation and definition is given.

Nylon Clay, for example, "spins hair into twisted twines with subdued luster. Weave and spin through damp hair for twisted twines," says the definition.

The company also partnered with email newsletter Flavorpill to create a reality Webisode series called "Out of Town."

The Webisodes star contest-winning urbanites as they seek out art and cultural experiences in rural America. The first episode features two New York City girls experiencing small-town life in Kutztown, Pa. Think "The Simple Life" with non-celebs.

Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at amyc@mediapost.com.

[中]保利達蠻牛

2007-10-16T23:20:00.001-05:00

看到了重灌狂人味噌湯加貢丸，蚵仔煎加蛋不加蚵仔!。這篇，真的很好笑!

保利達蠻牛的廣告都是非常有趣又有鄉土味!!!
保力達蠻牛-小吃店篇

燒肉粽篇

跳電篇

Ad Watch- Buenos Aires Zoo

2007-10-02T22:19:00.000-05:00

TITLE: Yawn
BRAND: Buenos Aires Zoo
MEDIA: Television
COUNTRY: Argentina
AGENCY: Del Campo Nazca Saatchi & Saatchi

It is cute and make the zoo very welcoming! I wish I can go there at night!

Ad Watch- Citroën

2007-10-02T22:10:00.000-05:00

TITLE: Rubik's Cube
BRAND: Citroën
MEDIA: Television
COUNTRY: France
AGENCY: H

Pretty cool visual affect and very creative for a car ad!

Ad Watch- Bud Light

2007-10-02T22:00:00.000-05:00

TITLE: Opera
BRAND: Bud Light
MEDIA: Television
COUNTRY: USA
AGENCY: DDB Chicago

Always Worth it! Always have Bud Light type of humor!

15 Unfortunately Placed Ads

2007-09-25T13:49:00.001-05:00

This is funny and sad at the same time.

Click here to the article

Ad Watch: JAK-TV

2007-09-10T00:10:00.000-05:00

TITLE: Paper Doll
BRAND: JAK-TV
MEDIA: Television
COUNTRY: Indonesia
AGENCY: PT Leo Burnett Kreasindo Indonesia

A very simple but powerful PSA. I really enjoy its simplicity and the message given.

Ad Watch: L'Equipe

2007-09-10T00:07:00.000-05:00

TITLE: Souvenirs
BRAND: L'Equipe
MEDIA: Television
COUNTRY: France
AGENCY: DDB Paris

This is a hilarious commercial! I really like DDB's humor!

Ad Watch: Thailand Yellow Pages

2007-09-09T23:50:00.000-05:00

TITLE: Police
BRAND: Thailand Yellow Pages
MEDIA: Television
COUNTRY: Thailand
AGENCY: Creative Juice/G1 (TBWA)

I never knew Thailand has so many great and funny commercials!!! They always have something unexpected to happen!! This is another commercial from Thailand Yellow Page
Watch it from Youtube

Ad Watch: 1st Austria Bartending School

2007-09-09T23:47:00.000-05:00

TITLE: Church
BRAND: Bartending School
MEDIA: Television
COUNTRY: Austria
AGENCY: Demner, Merlicek & Bergmann

Ad Watch: Langsforsakringgar Life Insurance

2007-08-21T15:02:00.000-05:00

Brand: Langsforsakringgar Life Insurance
Country: Sweden

OMG.... the other prisoner's eyes. I can feel blood.

Ad Watch: Top Charoen Optical

2007-08-21T14:42:00.000-05:00

TITLE: The Bank
BRAND: Top Charoen Optical
MEDIA: Television
COUNTRY: Thailand
AGENCY: JWT Co., LTD.

One of the most brilliant commercials I've seen!
Watch other two! (No English Substitle. However, I think you get the idea!)
http://youtube.com/watch?v=RqYHJIP6rFY
http://www.youtube.com/watch?v=QBBNAlg786o

Ad Watch: Trumpet

2007-08-21T14:39:00.001-05:00

A series of Trumpet Ad. OMG.. It is hilarious, although I don't really know what's the connection between the ad and the product.
Ad 1
http://veryfunnyads.com/ads/24648.html
Ad 2
http://www.boardsmag.com/screeningroom/commercials/2596/
Ad 3

Ad Watch: Viking Series 6

2007-08-21T14:28:00.000-05:00

TITLE: The Funeral
BRAND: Viking Series 6
MEDIA: Television & Cinema
COUNTRY: France
AGENCY: Publicis Conseil

Ad Watch: IKEA

2007-08-21T14:19:00.000-05:00

TITLE: Toy Cars
BRAND: IKEA
MEDIA: Television
COUNTRY: France
AGENCY: Leagas Delaney Paris Centre

At first I was like... uh? what is that? LOL....

Ad Watch: Statoil

2007-08-21T14:16:00.000-05:00

TITLE: Snow
BRAND: Statoil
MEDIA: Television & Cinema
COUNTRY: Norway
AGENCY: McCann A/S

Ad Watch: L.A. County Fair

2007-08-21T14:13:00.000-05:00

TITLE: Cashmere Cow
BRAND: L.A. County Fair
MEDIA: Television
COUNTRY: United States
AGENCY: Ideaology Advertising

I love how commercials make fun of themselves!
another spot here

Ad Watch: Napster

2007-08-21T14:00:00.000-05:00

TITLE: Striptease
BRAND: Napster
MEDIA: Television
COUNTRY: United Kingdom
AGENCY: Drugstore

Ad Watch: Matas

2007-08-21T13:36:00.001-05:00

TITLE: Re-Union
BRAND: Matas
MEDIA: Television
COUNTRY: Denmark
AGENCY: Grey Global Group Nordic
I love this ad! It's so unexpected and funny!

Nike : Nike

2007-08-21T13:34:00.000-05:00

TITLE: My Name Is
BRAND: Nike
MEDIA: Television
COUNTRY: United States
AGENCY: Wieden + Kennedy

I love Tiger Wood!

Ad Watch

2007-08-21T13:32:00.000-05:00

Social Cause or Social Cost?

2007-06-30T23:41:00.001-05:00

Recently I was reading this article "[ microsoft / WLM ] im 一下，真能做善事？ ." Basically the article was discussing about the new social initiative Microsoft started (I'm MAKING A DIFFERENCE ). If you put on logo of your choice of organization in front of your name, you give money every time you chat with friends. The article argues that you have to be Windows Live Messanger 8.1 user to have that feature and if you don't have that version (Windows NY, 2000, or below), you can't read the friend list screen. You have to use Windows XP or VISTA. Therefore, Microsoft probably makes more money than any of the non-profit organiztions it sponsored.

It is true. Although I don't like Microsoft that much (I want my MAC!!!!!), I like Bill Gate. He donate tons of money to numerous organizations to help social cause or medical research every year. It might be Microsoft's new marketing strategy, but I have nothing to lose.

However, the "social cause marketing" has been using by many organizations. For examples, you see a lot of back to school sales by Wal-Mart or Target every fall. They promise to give back the money to the local schools if you buy specific products. Or you see a lot of different products that would donate their partial profit to non-profit organizations, such as Gap's new initiative

. It helps the AIDS in Africa and it is part of the Product Red Campaign . The entire campaign is extremely success with numerous celebrities endorsement.

Or the most advertised social cause is breast cancer. Have you noticed one month of year, there are many products became pink? Pink M&M chocolate, pink T-shirt, pink credit card, pink pen...etc. Everything you can think of become pink during Breast Cancer Awareness month. Social cause? Or just marketing strategy?

Why coporations and marketers like social cause marketing?

1. They get better result in sales

2. They have better brand image relate to social cause

3. They feel good about themselves

4. They get good tax break

5. It's easier to get celebreties endorsement

Why consumers like social related products?

1. It makes them feel good about themeslves
2. Most people don't like to donate. They want to get something in return

3. They feel they became something bigger than themselves

4. It might become a new fasion and you want to be part of it

So let's go back to back to school sales. Who win? The consumers? Probably not. We shop anyway and sometimes we might shop more because we feel it is for a good cause. Then the schools? Well..... as you know, government give less and less money for the schools because they have less and less money. Therefore, the schools have to partner with corporation to have resources they need. The companies get more sales and they give little back to the schools. Then the companies get good tax break because of their "social cause" and the government receives less money in tax. Finally, the government gives less to the school. Got it? It is a bad cycle.

How about the pink products? For example, has the pink note during Breast Cancer Awarness Month for more money. However, it probably costs about the same price to produce it and I doubt non-profit organization they support gain as much as the company's profit. And don't forget about the upper limit. Many companies set upper limit for the donation in very very small print on the ad. Most people can't even see them. In additions, many cosmetics companies claim to be the supporters for breast cancer. However, the scary truth is most companies use chemicals that proven to be associations with breast cancer or the companies wouldn't sign the agreement of safe chemical for breast cancer. Companies such as Estée Lauder, Revlon, Avon and MaryKay are examples. (source: think before you pink ). In my opinion, breast cancer awareness became a brand itself and it is over marketed. It is easier to sell because it is related to sex and people are aware of it. Lung cancer kills more women every year than breast cancer but you don't see products support that.

So what's the advice?
Although buying products that support social cause is good, please be a smart buyer and don't trap into marketers' strategy. The simple way to do it: JUST DONATE TO THE ORGANIZATIONS OF TRUST. Of course I know most poeple want to get something out of it. Then research before you purchase. Make sure there's no or high upper limit for their donation. And make sure the company is fully devoted to the cause. Another suggestion is buying products that aren't over advertised and/or support a less marketed cause.

CAF Panelist

2007-02-27T01:19:00.000-06:00

CBD Marketing (Marketing, Branding)
BBDO
Adcomm Group (Marketing)
Corbett Accel (Healthcare marketing)
Frankel (Brand marketing)
TPN (Promotion)
Robert Brandt & Associate (Integrated, PR)
Marketing Werks (Event Marketing)
Relay Worldwide (Event Marketing)
Slack Brashinger (Integrated)
Jacobs & Clevenger (Marketing)
Dorn (Marketing)
Ambrosi
Greenhouse Communications
Flydesign (Design)
Gizmo Design (Design)

General
NIKE
USA Today
Hearst Corporate
Discovery Channel
Newsweek (MSNBC)

CAF Sponsor & Tour Hosts

2007-02-26T23:16:00.000-06:00

Advertising Agency
Arc Worldwide
Carat USA (Interactive television & internet)
Chicago Creative Partnership
Cramer-Krasselt
DDB
Digitas (Interactive)
Element 79
Energy BBDO
Euro RSCG
Leo Burnett
Mediaedge: cia
Blue Chip Marketing & Communication (Marketing)
Draft FCB (Marketing)
Meredith Corporation (Marketing & Media)
MindShare (Media)
Ogilvy & Mather (Advertising, marketing, and PR)
OMD (Media)
Schawk (Marketing)
Starcom (Media)
Burrell
JWT
Laughlin/Constable

Design
i4design
Chicago Portfolio School

Print
Chicago Tribune

General Company
AOL
ESPN Customer Marketing & Sales
Kraft
McDonald's Corporation
Yahoo

Headhunter
Paladin
The Creative Group

SuperBowl Ad

2007-02-26T01:31:00.000-06:00

1st Quarter
1. Bud Light- Faceoff: 有那種出奇不意的好笑
2. Doritos- Crash: 有點像電影亂演的感覺，不太懂*
3. Blockbuster- Mouse: 這個我前面重看了好幾遍，老鼠發出的聲音實在太好笑了！
4. Sierra Mist- Combover: 有點無理頭的好笑
5. Salesgenie.com- Sales Guy: 沒評語
6. Sierra Mist- Karate: 又呈現Sierra Mist一股的幽默，Ryan Seacrest可以去當搞笑演員了！
7. Toyota- Tunra: 勇氣可加
8. FedEx- Moon Office: 有點小難笑*
9. Bud Light- Wedding: 超好笑！也看了好幾次，最好笑的是神父(拍賣會場主持人?)說 "Do I hear I do? Do I hear I do?" "ahh…I..I do" "Julie, do you take thisperson as your husband? Do I hear I do? Do I hear I do? "ah..I….d.o.."
10. Snickers- Mechanic: cheesy
11. Schick- Qattro: 不知道他到底是要搞笑還是什麼的
12. Chevrolet- Singers: 歌連得不錯，不過沒什麼讓人一看再看的感覺

2nd Quarter
* 1. Bud Light- Classroom: 我超喜歡的! Super funny! 而且是那種會心一笑
2. GoDaddy.com: Marketing: 沒什麼感覺，其實有點覺得比之前的差，因為那個吸引人的「笑」果沒了
3. Coke- Love: 他可以再沒創意一點阿！這麼說的原因不是因為不喜歡這支廣告，我覺得這支廣告真正傳達到"Coke Side of Like" which is their tagline. However,早在一百年前就看過這支廣告了！不能換新的嗎？
4. Budweiser- Dalmatian: 還蠻可愛的！有Budweiser的風格，小有創意
5. Garmin- Map Monster: 有點cheesy
6. Careerbuilder- Jungle: 還不賴，但是還是比較喜歡之前monkey系列
7. Doritos- Cashier: 這可是我學姊的作品喔！先恭喜他！而且我也覺得還不錯，挺有笑點的
8. Chevrolet- Car Wash (Chevy College Ad Challenge Winner): *sigh* 想當初如果努力一點的話也有機會上，我有報名但是應該做太爛了！還蠻喜歡這支的，廣告內容很配合tagline "Can't keep the men off it"
9. Bud Light- Slap: 又是一個有點白痴加cheesy的廣告，不太喜歡
* 10. AHA- Heart: 還不錯，還蠻有質感的，也有笑點，我很喜歡這種擬人化的創意
* 11. GM- Robot: 又是一個還蠻有質感的廣告，我很喜歡到最後的那句 "It got every in GM obsess with quality" 真的表示他們對他們產品品質的重視。It also reflects the entire ad.
12. Coke- Black History: 不錯，雖然沒有superbowl一般的味道，不過更凸顯他異於常態的表現，但是應該後面再加個他的slogan "Coke Side of Life"比較好

3rd Quarter
1. Sprite- Broadband: 非常有Superbowl ad的風格，還不錯，在嚴肅中搞笑
* 2. Frito Lay- Fans: I love it! 讓我想起去年多芬的Self-esteem 廣告，也是有脫穎而出的感覺。Frito Lay用Product placement的方法敘述他的superbowl故事，提起兩隊都是在很久以前有打進Superbowl的，Fan應該會很感同身受吧！
3. Coke- Rebirth: Again, old commercial. I like this one a lot, though. The transition line," I wonder what I haven't done!" Very cute!
4. E-Trade- Robbery: "Tired of bank robbing you?" 很有sarcastic的幽默!
5. Coke-Assembly Line: Again, OLD OLD OLD!!!! 不過還不錯啦！自從Coke有了新的slogan "Coke Side of Life" by 新簽的advertising agency Wieden+Kennedy 之後，廣告就做的不錯
6.Bud Light- Gorillas: Very superbowl & Bud Light style. Gorillas的眼神好好笑
7. Revlon: Sheryl Crow: I think this is the first time I've seen Superbowl adfeaturing women product. 還是用Country singer! 蠻特別的
* 8. Careerbuilder- Battle: 這支就很喜歡，超好笑，更喜歡他們的服裝設計！哈！
9. Taco Bell- Lions: 小白痴，今年Superbowl幹麻那麼多動物阿！
10. Van Heusen- Wardrobe: 我喜歡他倒敘的方法
11. Toyota- Turdra Ramp: Again, 技術勇氣可加
12. Emerald Nuts- Office: 不知道為什麼要找Robert Goulet來演, cuz he was in Broadway "Happy Time?"

4th Quarter
* 1. T-Mobile- My Favs: I like it a lot! Especially the contract between Dwyane
Wade and Charles Barkley. Barkley還蠻會演的嘛
* 2. FedEx- Ground: I love this commercial! 我最喜歡這種玩文字的創意 "You can't judge people by their names" "Harry" "Eileen" "Joy" "Bob" LOL..
3. Nationwide- K-Fed: 只有四個字: 什麼鬼阿
4. Bud Light- Hitchhiker: 有笑到，最棒的Twist應該是最後一幕拿斧頭的在complain
5. Budweiser- Crabs: 還蠻King的啦 "King of Beer"
6. Prudential- Retirement: 一直都很不錯、很有質感，但是到最後有一種cheesy的感覺，應該可以最更棒的聯想，今年的Superbowl這類型的廣告好像也不少
7. Honda- CR-V: 還不錯，最喜歡的是車子也在跳舞
8. HP: Choppers: graphic做得還不錯
9. IZOD- Vacation: I like the transition between snow and beach
10. Budweiser- Strategy: 不太懂
* 11. E-Trader- Finger: I like it! 很有創意，而且很寫實，我也很喜歡這個的audio.Add more flavor into it!
12. CareerBuilder- Interview: 蠻好笑的，相信很多上班族感同身受